Alumni
students and staff and – although not intended as a fundraiser – did raise £3,064. As fundraising and partnerships manager Nikki Burch confi rms, the oundations or a broader support network are now in place, with overwhelmingly positive feedback from the day itself. In Essex, fundraising manager
Lucy Lock says plans for the 2020 centenary celebrations at Westcliff High School for Girls (WHSG) are well underway. ‘My focus has very much been on building relationships with alumni so that the centenary acts as the catalyst to increase long-term support for the school. People – including many of the parents of our new Year 7s who were former pupils themselves – are very excited about getting involved. It is just a question of tapping into this goodwill and asking them for help at the appropriate time.’ While WHSG has long had an
‘Old Girls’ association, numbers attending its annual luncheons have dwindled as it struggled to attract younger members. The centenary is the ideal time for a relaunch that will target as many generations as possible, says Lucy Lock. ‘We’ve invested in a new database for past pupils and hope to create an alumni community that will communicate through dedicated pages on the school website. In addition, we’re planning a programme of events of which the highlight will be a ball in May and a joint garden party with the neighbouring boys’ school (which is also celebrating its centenary).’ Old Girl and local historian Judith
Williams will be writing a book featuring memorabilia and stories from alumni, and the school will be running ‘teas and tours’ throughout the year. Lucy Lock also plans to use a photograph of current pupils standing in a 100 formation on the school fi elds as a key image across her publicity. ‘A high proportion of our ex-students still live locally although many may not have stepped into the school for years,’ she says. ‘We hope that coming back will inspire them to support us, whether fi nancially or by giving their time, perhaps with careers talks for sixth formers. And if we are clear about what essential things we are fundraising for, they will hopefully realise the importance
From top: Westcliff High School for Girls prepares for its 100th anniversary; Chosen Hill
brought together pupils and alumni to celebrate its 60th anniversary
FundEd AUTUMN 2019 33
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