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This summer, we’ve begun to see a major theme emerge across the industry: one of flexibility and adjustability. In today’s rapidly changing market, retailers must continue to evolve and demonstrate their willingness to adapt. Throughout this issue, we’ve highlighted numerous manufacturers that have solutions to help their partners do exactly that.
T Sleep Retailer eNews
he way in which manufacturers have adapted to recent industry shifts rein- forces the idea that the bedding and mattress industry is teeming with shrewd leaders who know how to help retailers thrive. It all starts with our cover story. In this summer’s cover story, we highlight
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facebook.com/sleepretailer @SleepRetailer 38 Sleep Retailer / Summer 2019
ReST, a company that offers its own unique take on smart mattresses and ultimately, smarter sleep. A perfect embodiment of adaptability, the ReST Bed automatical- ly adjusts throughout the night to improve rest. But ReST also takes a purposeful and dynamic approach to the entire sales pro- cess. The company not only delivers a new kind of responsive sleep solution, but also provides retailers with the proper resources they need to introduce the innovative prod- uct to their customers. In our Product Focus feature, we highlight- ed a number of prime private label partners. Building your own brand is another way to meaningfully connect with your customers
and set your store apart. Many of the fea- tured partners also make is simple to contin- ually update your lineups to meet the wants and needs of shoppers. Another key differentiator in today’s market is shipping efficiency. So in this issue’s Q&A, we highlighted how manufacturers help their partners create a stand-out delivery experi- ence with strong drop-shipping capabilities. Enhancing sleep is a holistic process. Making it simple for consumers to find what they want in your store and get it delivered to their homes without hassle is a huge part of helping them rest easier. As you think about stocking your store this summer, consider how your inventory supports the evolving needs of your cus- tomers as well as the changing needs of consumers on a broader scale. Are you prepared to be flexible and able to adapt to meet them? Which partners will best sup- port you in achieving that goal? —Chris Schriever
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