PRODUCT FOCUS
3 Danican Known for creating just-right, custom private label programs, Danican does not compete with its customers—it strives to complete them. Approaching new partnerships with the goal of helping retailers grow and thrive, Danican’s slo- gan “bringing private label programs to life” is at the very core of its business. Offering custom- ers a global perspective, the company has man- ufacturing, sourcing and sales organizations in Europe, Asia and the USA—allowing it to stay on the cutting edge of materials and supplies. Danican provides comprehensive support with
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graphic design help, trade show assistance, “good, better, best” product selection, space management and more. To develop truly ef- fective programs, the Danican team takes time to talk with clients to understand their business model, where they fit into the market and how
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they manage logistics. Also offering a consulta- tive approach, the company shares feedback on sales, delivery, marketing and customer expe- rience once a trusting client relationship is formed—and continuously collaborates with them to increase profitability with each lineup.
5 HomTex
4 Diamond Mattress From Diamond’s perspective, the industry has become commoditized—both in the way it designs and sells product. When retailers build their own brand with Diamond, they have a chance to differentiate themselves, control the product for better quality and better value overall. With a long history of making mattresses and box springs for re- tailers, Diamond’s business was built on that OEM model. Engia, the company’s custom mattress program, is the result of 80 years of evolving and honing those capabilities, ad- vancing innovation and adding branding and
marketing power to its private label program. Engia can bring product to the market and showroom floor for the retailer in 90–120 days with turn-key capability that includes: multiple levels of customization, multiple de- sign and prototype concepts, thorough prod- uct development, components and materials sourcing as well as branding and marketing that includes POP and in-store experience. Diamond says typical growth for its Engia customers is 5–10% increase in margins and 10% increase in volumes within the first 6–12 months of the program.
A family-owned and Alabama-based manu- facturer with 1,000,000 sq. ft. of real estate in the USA, HomTex offers a unique combination of speed-to-market, direct-to-consumer drop- ship logistics and workable minimum order quantities. With over 25 years of experience manufacturing and distributing HomTex and private-branded products through the home textiles, hospitality, apparel and automotive industries, HomTex brings retailers incredible industry expertise and a rich heritage. Offer- ing clients a diverse group of proprietary home textile products, the brand consistently aims to establish long-term, mutually beneficial rela- tionships with new and existing partners. When onboarding new customers, HomTex likes to explore three main areas: product need, de- velopment time-line and product development details. Priding itself on the design and mate- rial quality of its product portfolio, the company engages consumers by delivering strong value.
5 Visit /
brooklynbedding.com,
maloufsleep.com,
danican.com,
diamondmattress.com and
homtex.com
sleepretailer.com 15
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