MATTRESS
Shifman Turns Vegas Spotlight On Luxury Latex Line By Gretchen Kast
Shifman Mattress is showcasing its all-nat- ural latex line, Pure Comfort, on its new and improved PowerMotion adjustable bases at the summer Las Vegas Market. The updated Pure Comfort collection retains its two-sided construction with im- proved aesthetics and a more luxurious feel. It features Shifman’s exclusive Sanotuft tech- nique, a hand-sewing process that produc- es a smooth, buttonless tuft that eliminates shifting and bunching.
Highlighting its adjustable bed-friendly design, the Pure Comfort collection will be exhibited at market on Shifman’s PowerMo- tion and PowerMotion Plus adjustable bases. Both new and improved bases offer the op- tion of customizable leg heights of six to 10 inches, 850-lb. weight capacity, backlit wire- less remote with integrated flashlight, a one- touch button to return to flat position and an anti-snore feature. “There is growing interest in latex as more people learn the comfort and support benefits it offers,” said Bill Hammer, president of Shifman. “An all-natural latex mattress with the luxury look and feel of Pure Comfort makes this a
must-have for retailers looking to offer the finest sleep experience for their customers.” Answering the demand for “luxury and craftsmanship
at more accessible
price points,” the company will also show the
American Heritage collection at this market. This line-up has been touted as a strong launch collection for many of Shifman’s new- est retail partners. Visit
shifman.com
Spring Air Adds Nature’s Rest To Portfolio By Elaina Hundley
Giving the premium bedding line a national footprint, Spring Air International is rolling out its Nature’s Rest brand to all 10 of its do- mestic licensees this summer. The five-mod- el, all-latex mattress line will diversify Spring Air’s offerings and solidify the company’s po- sition as a strong luxury sleep resource. “Nature’s Rest has been one of our legacy brands for a very long time but limited to only three factories. As the consumer appetite for natural latex and luxury mattresses continues to grow, we saw an opportunity with our broader
34 Sleep Retailer / Summer 2019
licensee community to offer this nationally,” said Nick Bates, president of Spring Air International. Collaborating with its nine-member product development committee of representatives from the company’s licensees, Nature’s Rest will be redesigned to offer elevated quality. While specifications haven’t been finalized, Bates said each model will be an all-natural latex product that will not have innersprings. This unique latex brand offers a new product offering for consumers who crave a natural sleep experience. Visit
springair.com
“As the consumer appetite for natural latex and luxury mattresses continues to grow, we saw an opportunity with our broader licensee community to offer this nationally.”
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