ACCESSORIES
Danican Introduces New Bundled Top-Of-Bed Accessories Packages
By Gretchen Kast Danican is expanding its private label programs with new bundled top-of-bed accessories packages at the summer Las Vegas Market. Each bundle will include two pillows, a com- plete sheet set (with pillowcases, fitted sheet and flat sheet) and a comforter that are pack- aged together as one sales item to offer added convenience for both customers and retailers. With these new packages, customers will no longer have to purchase separate top-of-bed items when they buy a new mattress at a furni- ture store, a sleep shop, or even a new bed-in-a box home delivery sale. These bundled pack- ages not only add to the ease and convenience for the consumer, but they allow the retail sales associate to add to their sales ticket.
Danican is known for its custom private label solutions based on feedback and sug- gestions from retail customers. The bundled products were a result of input from retail customers who wanted their own bundled private label programs. The new program features both an en- try-level ComfySleep Bundle option and a superior Cool Sleep Bundle step-up level. The ComfySleep Bundle includes two fi- ber-filled pillows (one in a twin size and one for twin XL), an ultra-soft double-brushed microfiber sheet set and a comforter. All of these items are packaged together to form an entry-level microfiber sleep option. The Cool Sleep Bundle offers superior quality and performance with two Cool Sleep Pil-
lows (one in a twin size and one for twin XL), a Cool Sleep sheet set and a Cool Sleep comforter. All of these items are packaged together to form the step-up option with a cooling technology story. Visit
danican.com
26 Sleep Retailer / Summer 2019
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