Marketing
Diamond Delivers G.I.F.T. And Rally With Impactful P.O.P. By Elaina Hundley
Diamond Mattress is supporting its new branded G.I.F.T and Rally collections with ac- companying in-store marketing support and online education tools. Targeting best-in-class retail locations across the U.S., Diamond is offering new products with in-store support materials that feature clean, contemporary brand designs. Through impactful LED-lit headboards, free- standing display materials, high-quality fabric banners, a customizable Experience Center for visual-tactile demonstrations and much more, Diamond’s latest resources are sure to bring fresh energy to the retail floor. Launched in January at the Las Vegas Market, the G.I.F.T. collection includes four mattresses: Gratitude, Intention, Faith and
Transformation. The comprehensive program offers a full gallery of point-of-purchase ma- terials and free access to Diamond Mattress University, a proprietary online training tool for retail sales associates. Also launched in January, Rally is a fully customizable mattress that allows the con- sumer to select their comfort level (firm, me- dium, plush), core (foam or hybrid) and cover (regular, cooling or supercharged). “Our brand is about delivering a superior cus-
tomer experience end to end, and that starts with a strong relationship with retailers that they won’t find anywhere else—one that supports and empowers them to succeed beyond prod- uct sales,” said Shaun Pennington, Diamond president and sleep wellness advocate. Visit
diamondmattress.com
Bedding Resources Continue To Grow At Las Vegas Market
By Gretchen Kast Las Vegas Market has expanded its bedding presentation for the summer market, debut- ing a new dedicated bedding and mattress destination on the 13th floor of Building B. With more than 50 showrooms throughout the center, the Las Vegas Market is solidify- ing its place as the national bedding market. “This new destination on B13 will support growth by existing anchor tenants and pro- vide buyers with a more cohesive category shopping experience while also addressing increased demand from new, expanding and relocating bedding suppliers,” said Scott Eckman, executive vice president of furni- ture and home décor for International Mar- ket Centers. “With more than 100 bedding producers and sleep accessories producers, Las Vegas Market is the platform for bedding manufacturers to introduce new product and unveil the latest technologies.”
12 Sleep Retailer / Summer 2019
With new tenants and expansions, B13 will include more than 70,000 square feet of showroom space, making it a comprehensive shopping resource for the bedding and mat- tress industry. Two exhibitors will be relocating and making significant expansions on this floor, including Ergomotion and Malouf. In addition to these newcomers, floor anchors include Leg- gett & Platt, Nectar Sleep/DreamCloud and Level Sleep and Corsicana Mattress Company. In addition to B13, new and expanding bedding resources can be found across the International Market Center. Culp Home
Fashions and NCFI Polyurethanes are two bedding-oriented companies that are open- ing new showrooms this summer. At the same time, industry stalwarts King Koil and Symbol Mattress have already opted to re- new their commitments in advance of the summer market. In addition to these debuts and renewals, the Las Vegas Market will fea- ture a number of top bedding companies this summer, including Ashley Sleep, Englander, Kingsdown, Kluft, Restonic, Serta-Simmons Bedding, Tempur-Sealy and Therapedic. Visit
lasvegasmarket.com
“With more than 100 bedding producers and sleep accessories producers, Las Vegas Market is the platform for bedding manufacturers to introduce new product and unveil the latest technologies.”
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