MARKETING
Blu Sleep Introduces New Dynamic Pillow Packaging
By Gretchen Kast Keenly aware that attractive and informa- tive packaging and displays play a key role in successful in-store retail sales, Blu Sleep Products is unveiling new packaging for its Cool Gel Essential Pillows at the summer Las Vegas Market.
“Our goal is always to create unique and innovative products, and at the same time to offer these products in attractive, compelling packaging that draws in consumers, “ said Elizabeth Dell’Accio, vice president of Blu Sleep Products. “We wanted to do something very different from other pillow and bedding brands, something to help the retailer, some- thing that would be attractive and draw con- sumers in the store to our Blu Sleep line. To accomplish this, we turned to aquarelle art for our Gel Essential packaging.”
The carefully curated collection of Cool Gel Essential Pillows was designed to provide a pampered, spa-like experience. Inspired by the beneficial effects of aromatherapy, this pillow collection is made from premium Ital- ian-foamed gel that is infused with Lavender, Chamomile and Cooling Aloe Vera. The art images on the new packaging represent the plant used in each of the pillows. Commenting on the distinctive packaging,
Dell’Accio pointed out, “Our coated aluminum protective bags are large enough to fully en- case our extraordinary pillows. The airtight packaging locks in the freshness of the pil- low and does not transfer any plastic or card- board smell you normally get with traditional packaging. Our pillows are compressed and sealed to lock in freshness so consumers will be sure that their pillow is clean and fresh.”
Blu Sleep’s patented pillows and mattress- es are designed to deliver a personalized pampering experience that results in a re- storative and refreshing night’s sleep. Made with water-expanded foam, essential oils, en- hanced airflow and unique constructions, the company’s product assortment aims to trans- form sleep into a nightly wellness ritual. Visit
myblusleep.com
Summer Vegas Market Brings Nine New Exhibitors To The SSA Showroom
By Elaina Hundley With nine new manufacturers and a total of 32 exhibitors, the Specialty Sleep Association (SSA) Showroom is set to offer retailers a robust experience at the summer Las Vegas Market. “The nine new exhibitors will add to the en- ergy and innovative product technologies his- torically offered in our SSA Showroom,” said SSA Executive Director Tambra Jones. “Our showroom is a destination for retailers and for business-to-business opportunities. We are as excited about the new companies who are with the SSA this market as we are about the amazing products and business opportu- nities offered by our returning exhibitors.” The nine new exhibitors at the winter market include B-Sensible, BestRest USA, Blue Ridge, CannaBeds, GHCL Limited, MF Bedding, Os- hin, Titan and True Blanket. These new exhibi-
tors bring to the showroom floor a wide spec- trum of new sleep products for retail buyers. “Many times, the products and services we
feature in our showroom are being present- ed for the first time in any market. They are brand new to the industry,” said Jones. “Our SSA showroom has been branded ‘an incu-
bator’ for new innovations and technologies over the years. Educating and informing re- tailers and consumers is a key part of our SSA mission. We continue to serve as a plat- form for new and emerging companies in the mattress and bedding industry.” Visit
sleepinformation.org
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