MATTRESS
Classic Brands Unveils Two New Entry-Level Collections
By Chris Schriever Classic Brands will launch a pair of aggres- sively-priced bedding collections at the sum- mer Las Vegas Market. Both the Posture Cloud and ValuePedic line-ups spotlight the company’s tariff-free products and its exper- tise in logistics and product development. “With the upheaval in the marketplace due
to tariffs and anti-dumping duties, we felt it was time to capitalize on the capabilities of our non-Chinese manufacturing partners and introduce products that deliver a good night’s sleep at very competitive price points,” said Mark Owen, development at Classic Brands. “And we’re focusing on two of the most pop- ular segments of the business—hybrids and memory foam.”
Earlier this year, Classic moved all of its production out of China to factories in Ma- laysia, Indonesia and Vietnam, enabling the company to avoid the tariffs and anti-dump- ing
duties recently implemented on Chi-
nese-made mattresses. The Posture Cloud hybrid line features a
pocketed coil innerspring unit cushioned with gel- and charcoal-infused memory foam. Though the retail price point is set at $399 to $699 in queen, a stretch knit cover gives the line the look and feel of premium special- ty bedding. The four mattress models range from 9.5 inches to 12 inches in height. The ValuePedic collection is Classic Brands’ first-ever entry-level memory foam line, with retail price points ranging from $269 to $399 in
“We’re focusing on two of the most popular segments of the business—hybrids and memory foam.”
queen. It features models at eight, 10 and 12 inches in height with a core of gel-infused mem- ory foam. Like all Classic Brands mattresses, the newest line can be roll-packed and shipped in a box, making it suitable for both e-commerce and brick-and-mortar retail channels. Visit
classicbrands.com
32 Sleep Retailer / Summer 2019
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