evaluate what works best and iden- tify the most efficient practices to use."
Gieseler says that being able to pro- vide visual examples of past “mod- ern meeting” projects also will go a long way in gaining a potential client’s trust by demonstrating the ability to handle virtually any chal- lenge with technical skill while also having the confidence to “think out- side the box” in coming up with so- lutions.
"A knowledgeable potential client will have done their homework in seeking out qualified AV/production vendors who will demonstrate that they are willing to work to achieve the same vision,” explains Gieseler. “A vision that is unique, technology driven and forward-thinking."
Meetings Going High Tech
For those planners who want to bring their meeting or event “into the future,” a great way of doing so is by utilizing technologies that will add just the right look and feel to the function. Key to this strategy is finding a tech partner who can pro- duce an atmosphere that’s both memorable and modern.
According to Lindsay Gieseler, proj- ect manager for Advanced Staging Productions, when choosing the right AV partner with whom to work, it’s important to pick a company that offers experience. "With experi- ence comes knowledge and growth. These companies have been able to
"As a committed AV partner to our clients, we are open to new prod- ucts and design concepts that they may bring to the table,” she contin- ues. “Time is spent researching and planning to ensure we have a full understanding of what they envi- sion. It is our responsibility to make recommendations, provide direc- tion and guide them to a realistic and ultimately successful outcome. Many factors can come into play when working on a next-gen pro-
gram, such as budget, product avail- ability, and practicality... Our top concern is always to fully under- stand their goal and how to best pro- vide all of the tools to reach it."
Jon Futty, the lighting designer for Advanced Staging Productions, of- fers a number of ways that the right technology can be utilized to pro- vide a futuristic look and feel to a meeting or event.
"LED screens are no longer only for the biggest touring music groups or buildings,” explains Futty. “The avail- ability of LED panels, tiles, and video walls has greatly increased from a price and technology standpoint. Ranging from walls designed to be
outdoor, weather resistant and super bright to indoor walls rivaling monitors and projectors for color and pixel density. If space or bright- ness is an issue for a projector, a video wall is an easy upgrade that can overcome those limitations. The many types, sizes and shapes of LED product now available can cre- ate futuristic backdrops to help ex- pand your creativity."
LED and Neon tape has greatly en- hanced the ways in which light can be used to convey messages and create experiences, he adds. Futty says that LED tapes have been around for a long time, but hadn’t become “robust” enough (and there- fore feasible) until more recently.
What are LED tapes? Futty explains, “Think of a single LED light, minia- turize it to be about a quarter of an inch squared, then spaced out along a roll of tape, and - voila! - you have LED tapes. With this simple idea, there has been a large amount of growth and development over the past years. The LEDs have become brighter, smaller, and more power ef- ficient allowing for this flexibility.”
Neon tape is another breakthrough, he says. “Imagine the neon signs that started in the 1920s, but with- out the fear of glass breaking! And they aren’t limited to one color like the gas filled tubes of the Neon signs. The designer can just punch up any color they want. Again, this creates numerous possibilities to paint with light. They can be custom cut, shaped, and placed in nearly any location, indoors or out.”
Futty says that both of these tapes can be built into a scenic item to make a “living and breathing ele- ment” that can change with the theming of the show or session. “Be- tween these two items, you have lots of options to create some simple and effective looks."
Ultimately, in order to bring a futur- istic or high tech feel to an event or
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