EXPERIENCE


THE REGIONS OF ITALY IN PHILADELPHIA


Culinary Tours of Various Regions of Italy


Italian Cocktail Hour Private Dining Italian Wine Pairings


That same year, an all-female group of leaders and decision-makers in the Philadelphia area came together to form Party Partners of Philadelphia (now The Industry Formula). To- gether, they decided to market Philadelphia’s private dining and restaurant scene as a whole, rather than each individual business competing with the other.


Since its inception in 2013, the group has col- laborated on marketing initiatives, business de- velopment and client prospecting, even banding together to create a dine-around for concierge and hotel sales teams to all participating ven- ues. Additionally, the group created a legacy team with the Leukemia and Lymphoma Society, which has raised over $120,000 collectively since 2014.


While some larger companies shied away from this approach, the partnership quickly grew to over 30 members, including hotels, event plan- ners and vendors.


The Industry Formula aims to be a membership networking group for hotel, restaurant and venue sales and marketing professionals, as well as a service group for event planners and administrators who are looking for a space in which to host their next event.


For more on The Industry Formula, visit: theindustryformula.com or follow us on Instagram : @theindustryformula @theindustryformula_meetup


Mid-Atlantic­EvEnts Magazine 35


Award Winning Gelato and Coffee Tasting


- Private Events for 10-200 guests -


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