MEMBER NEWS
As the creative industries in the UK eclipse agriculture in their contribution to the UK economy*, this June Plymouth is set to harness the power of creativity with Ignite – A Festival of Creativity. While the city has one of the
highest numbers of graduates in creative subjects, it has one of the lowest retention rates of students staying to live and work after they graduate. Throughout June, Ignite will shine a spotlight on nurturing, growing and keeping this talent in the South West, through a month- long programme of events, activity, networking and debates. Produced by Chamber Members the
Real Ideas Organisation, working with Plymouth College of Art and the University of Plymouth, Ignite aims to showcase the creative talent in the city, encourage more people to consider a future in the creative industries, support the start-up of creative enterprises as well as highlighting the benefits of using these skills to current city employers. Ian Hutchinson, from Plymouth College of Art, said: “The creative industries
are the UK’s fastest growing sector, currently growing twice as fast the rest of the economy, employing 2.5 million people and contributing £77bn* a year. Part of the reason for this growth is the tenacity and innovation of our creative graduates, who are not just artists, but creative problem solvers, offering skillsets that are more resilient to future automation than other graduates. “Creative graduates have a key role to play
in the growth and innovation of businesses across the South West; from digital design and prototyping skills for local manufacturing to data visualisation and cutting-edge marketing techniques, it’s vital that we retain these skills. Along with the graduate shows from the
University and College of Art, Ignite is hosting a special Industry night on Thursday 13 June for local employers to find out more about how to engage creative talent in the city to help grow their business.
Festival keeps creative talent in the region
To find out more visit:
igniteplymouth.com *Source: Creative Education Agenda 2016, The Creative Industries Federation.
10 Chamber Profile Summer 2019
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