CONFERENCING & EVENTS
FEATURE Planning a corporate event
Corporate events are key to business. They are an excellent way to communicate and reinforce your brand’s values, from business objectives to market positioning. But get them wrong and your delegates will not be impressed and worse, may leave your brand with an irreversible impression. Event planning in itself is challenging, so where do you start when you have to plan a business event? Business Network takes a look.
‘The best corporate events are the ones that get your delegates moving’
THE RIGHT LOCATION The venue for your event should be easily accessible with (free) parking, disabled access and be close to the motorway. Not only will this be more convenient for your delegates to travel to a central location, they will arrive on time, unflustered, focused and ready for the day ahead. Additionally, easy access can attract a wider audience and help reduce no shows.
MAKE A CONNECTION A venue should have a strong mobile signal, complimentary wifi access and the latest audio-visual equipment. A business event will be greatly enhanced with visuals such as PowerPoint presentations and short films/video clips. Visuals will keep your delegates stimulated, ensuring they don’t get bored, or worse - nod off. Mobile connectivity means delegates won’t feel cut off from comforts such as their inbox, social media platforms and the ability to keep an eye on the office whatever the time of day.
ACRES OF SPACE Your event should be tailored to the amount of delegates expected. For example, a small business meeting will benefit from an intimate room that provides focus and a peaceful environment, while a bigger team away day should have access to a larger function room, one which provides enough seating as well as table space. The best corporate events are the ones that get your delegates moving. Potentially look at choosing a venue with rolling
parkland. The greenery, fresh air and space will really help to spark creativity whether you use the land for team building games or simply lunch outside.
INSPIRING SURROUNDINGS Consider holding your corporate event at an awe-inspiring venue. Traditional and centuries-old décor is certain to charm your delegates while providing luxury and history. Grand décor is a sure-fire way to create the vibrancy and dynamism a corporate event requires.
FOOD FOR THOUGHT Whether it’s breakfast, lunch or just refreshments, your delegates should be kept fed and watered to keep energy levels up. Choose a professional caterer that can adapt a menu to dietary requirements, timings and themes.
RUNNING LIKE CLOCKWORK Consider taking the stress out of planning and running your corporate event by hiring an events co-ordinator. They will work closely with you to create a day or evening tailored to your exacting needs and ensure business goals are fulfilled. A co-ordinator will also ensure that timings are met by working behind the scenes so you can focus on the business at hand.
business network May 2019 49
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
