STRATEGIC PARTNERS AND PATRONS
Historic firm develops new identity
An engineering business that can trace its roots back to 1898 is celebrating its 60th anniversary of becoming a limited company - and has appointed full-service marketing agency, and Chamber strategic partner, Purpose Media to develop its future marketing growth strategy. Cullum Detuners, a Chamber member based in Heanor, was founded in London to supply specialist acoustics to the building trade. Its growing expertise in acoustics
and the noise generated by aircraft engines led to its appointment to design a silencer for a jet engine developed by Sir Frank Whittle. In order to capitalise on the
growth in the aerospace industry, Cullum Detuners was formed on 21 April 1959 and the company moved to its current site in Heanor in 1972. Cullum is now a leading supplier of noise control enclosures, acoustic filtration and exhaust systems to the aerospace, energy, marine and nuclear industries. Over the years, the company has
expanded by being at the forefront of innovation and continuously pioneering the advancement of new engineering solutions. To celebrate the milestone
anniversary, the company is planning
L–R: Amanda Gent, Mark Jansen, Claudio Davanzo and Mark George
a year of events and celebrations, which will be kickstarted by the launch of a new brand identity and website to more accurately reflect Cullum’s commitment to engineering excellence. Purpose Media has been
appointed to help Cullum revise its marketing strategy and develop a communications programme to launch the new brand identity and market positioning. Claudio Davanzo, Creative
Director at Purpose Media, said:
“We met with the management team to get under the skin of the company and really understand its values. We then combined this with our knowledge of working with owner-managed businesses in the manufacturing and engineering sectors to create design solutions that more fully reflect the innovation and engineering excellence that Cullum delivers. “This new brand identity will
become more visible in practical ways as we help Cullum to
Chamber teams up with Work Wallet
Work Wallet, an East Midlands-based start-up company and Chamber patron, is transforming the world of health and safety. Work Wallet is a real-time health and safety platform that delivers essential information to employees, sub-contractors and clients where and when they need it to help keep them safe and compliant. The app is split into nine main features designed to
reduce paperwork, allow effective communication and enable early detection and resolution of issues. The Chamber will use the app’s features across many of its projects, including risk assessments, near miss and accident reporting, audits and site and contractor management.
Scott Knowles, Chief Executive at the Chamber, said:
“Health and safety is an important part of any project and making sure colleagues, onsite suppliers and customers are safe at all times should be a priority for any business. “Using Work Wallet improves communication, helps
to identify and prevent potential issues and, where prevention fails, ensures incidents are properly and quickly recorded.” Jonathan Gray, CEO of Work Wallet, said: “We are
delighted the Chamber has adopted Work Wallet to improve its health and safety systems. It will enable it to connect and collaborate with its entire supply chain and ensure an efficient, safe working environment.”
THE CHAMBER IS HONOURED BY THE SUPPORT OF ITS STRATEGIC PARTNERS AND PATRONS
capitalise on its anniversary. The provision of other digital marketing solutions will follow to ensure Cullum enjoys a significant return on its investment and maintains its competitive edge.” Mark Jansen, Managing Director
at Cullum, added: “In appointing Purpose Media to help us with our next stage of growth, we believe we have appointed a partner that can help us to evolve our brand and engage with our customers more effectively.”
business network May 2019
27
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