THE INTERNET HAS
4.2 BILLION USERS
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DIGITAL LIFESTYLES – MORE HARM THAN GOOD? 017
SOCIAL MEDIA USERS GREW BY 121 MILLION BETWEEN Q2 2017 & Q3 2017. THAT WORKS OUT AT A
NEW SOCIAL MEDIA USER EVERY 15 SECONDS
And what of the impact of technology on business? It certainly transformed local business Childrensalon, which started life in 1950s Tunbridge Wells and has since grown to behemoth proportions.
MICHELE HARRIMAN-SMITH, Chief Executive Offi cer (right), explains: “Our website took off almost immediately, and thanks to MSN messenger, we were able to communicate directly with customers,
taking orders from Japan, UAE and America. While the boutique,
CAN TAKING A SOCIAL MEDIA HOLIDAY BENEFIT YOUR MENTAL HEALTH?
Has our need to keep people updated on our every move or thought gone too far? There can be big benefi ts to taking some time off social media, however, by logging-out and tuning-in to other means of social interaction. Taking a ‘social media holiday’, where you meet and speak to people in person, might just be the break that you need. Dr Mark Winwood, Director of Psychological Services for AXA PPP Healthcare, shares some tips if you’re considering taking a social media holiday: • Suspend your accounts – suspending them for a week means you can take a break without the temptation to check for any new notifi cations. • Make an effort to meet with friends face-to-face – you may fi nd that cutting down on your social media time leaves a temporary void so arrange to see friends and family personally and you’ll feel in touch when you’re off-line. • Enjoy the gift of renewed focus – think of all the occasions when your attention was split between checking social media and having a conversation or watching TV or walking along and just tune into the moment of what
you’re doing without the distraction. • Get an alarm clock – using your phone as an alarm can make it tempting to automatically check the online scene the minute you’re getting up. Having a separate alarm clock removes that temptation. • If you fi nd you crave social media, try checking out apps designed to block certain sites at certain times of the day. This helps to avoid that mindless checking and re-checking we all fall victim to! • It has never been easier for us to stay connected with one another, to receive updates on what each of our friends are doing – but it is easy to forget that this is not always a healthy or desirable option.
rebranded Childrensalon Outlet in 2017, still exists on the High Street in Tunbridge Wells, our main business is online. “
Childrensalon.com, based on an industrial estate in the town, has now a team of more than 350 staff with 32 languages between them and a customer base spanning 160 countries.”
• Despite the reported rise in internet usage, according to ApprovedIndex, 1.98 million small-medium businesses do not have websites, costing them more than £343 billion each year through missed revenue.
DOUG RUBASHOW, Business Development
Director of Tunbridge Wells- based digital agency, Studio 44, knows all too well the implications of evolving technology on how a business markets itself. His tips for maximising your online presence and performance include: • Having an excellent website and strong search engine performance is vital. But more users now view a website on a mobile device than a traditional desktop so an optimal experience on a mobile device isn’t nice to have, it’s essential. • Think about your target audience, and be sure to focus the experience around them. • Content is key – the more the better. Not only does it give you the chance to demonstrate your expertise, it’s great for your search engine performance and gives you something to talk about on social media.
TECHNOLOGY & LOCAL BUSINESS
Source: Brandwatch
Source: Brandwatch
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