» Editor’s Note The Year Ahead I
Graham Longwell
graham@fitnet.ca
n our first issue of the new year, Fitness Business Canada reaches out to industry professionals for their insights and advice on the year ahead. A few highlights from our
experts: • The fitness industry landscape is changing dramatically;
don’t lose touch with your unique selling position and principle values. Maureen Hagan • Long commutes, laptops and smartphones have created
poor postural habits; rest and recovery options will be a high priority for the fitness consumer. Robert Foster
• The demand for wellness goods and services continues to grow exponentially
spawning entirely new industries and opportunities. Colin Milner • New technologies present both an opportunity and threat to the fitness
industry; operators must no longer see themselves as a standalone solution, but rather as part of a technology-driven fitness ecosystem. Yosi Knecht
Check out “The Year Ahead” on page 20 for more insights into 2019! From March 13-16, IHRSA will hold their 38th Annual International Convention
& Trade Show at the San Diego Convention Center. As in previous years, FBC readers are entitled to a $100 discount on the full registration package. Simply enter the promotional code FBC19 when registering online at
www.ihrsa.org/go2019. At the event, don’t miss the “Canadian Forum: The State of the Industry” session
on Thursday, March 14, presented by Fitness Industry Canada, followed by the Canadian VIP reception and presentation of the sixth annual Canadian Fitness Industry Leadership Award. From all of us at FBC, we wish you and your members all the best for a successful
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CANADA Vol. 20 No. 1 – Winter 2019
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
Scott Wildeman
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, President, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Hans Muench International Networking
John Frittenburg President, The JF Group, Ont.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
CONTRIBUTING AUTHORS Barb Gormley, Paula Comfort, Robert Foster, Len Frank, Maureen Hagan, Kelli Ann Hinchey, Allanah Johnston, Yosi Knecht, Colin Milner, Trisha Sarker
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Design & Print
fit2print.ca
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Email:
fc@fitnet.ca Website:
www.fitnessbusinesscanada.com ISSN# 1494-9318
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6 Fitness Business Canada Winter 2019
SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit
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