Make this the Year You Make Your MOVE


“Step out of your day- to-day business and into the front lines of


the industry to be seen, heard and recognized.”


clear understanding of how to man- age or monetize them for your specific business. Step out of your day-to-day business and into the front lines of the industry to be seen, heard and recog- nized. This will give you direct access to learning and gift you with invalu- able moments of inspiration. I cannot stress this enough. MONITIZE the continued increase


BY MAUREEN HAGAN


purpose—know why you exist. This is something you want to remind your- self and your team to think about and talk about. While the landscape of the fitness industry is changing dramati- cally, particularly with the continued growth of boutique studios and fitness communities, it is important to not lose touch with your unique selling position, your principle values and the reason you do what you do. MOVE your business forward to


M


ensure you remain innovative and continue to grow. Set both profes- sional and personal goals that include continuing to do what you already do well but also goals that will moti- vate you and your team to climb that higher mountain. State your goals and


OVE yourself to the next level of leadership by stressing the conversation around your


your strategy to reach them, both up and down the line of your organiza- tion. If you do not have a business or professional coach, I suggest you find one. Communicate your goals and strategies throughout your organi- zation, right to the front line associ- ates. Helping your members and cli- ents reach their goals will require your front line leaders to lead by example. MOTIVATE yourself and your team


by understanding both the macro in- dustry and micro trends within your own business community. The only way to stay current with trends is to first know what they are and then to keep tabs on how they are changing. You must then determine how to use or leverage these trends in your busi- ness. Real-world vetting of the mac- ro-industry trends, products and ser- vices is paramount for any business. But simply having the latest trends in such things as technology is not worth anything if you do not have a


in group training workouts and expe- riential performances from instructors and trainers. The challenge is finding, recruiting, developing and retaining talent in all aspects of the business, particularly in personal trainers, group training coaches and group fitness in- structors. Employee development and retention of top talent will be critical areas of focus to ensure you carry out your business’ purpose and mission, and it will play a key role in how well you keep your members motivated and engaged. Plan ahead to ensure that you can create momentum in your business and in your life this upcom- ing year. Attend conventions and in- dustry events as this is where you will meet industry leaders, business owners and operators, and boutique and stu- dio owners. These are the people who will motive and educate you so your business can move to the next level.


Maureen Hagan VP Program Innovation GoodLife Fitness


Winter 2019 Fitness Business Canada 21


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36