The YEAR AHEAD Four Continuing Trends


» Your Business


BY ROBERT FOSTER I


n the fitness industry, many trends come and go. Each year there seems to be a new business, prod-


uct or service that claims to be the next big thing. However, some trends stay with us and evolve each year.


Super Club versus Super Service It used to be possible to open a shiny new fitness club and people would flock to it. Simply gathering a group of business owners with deep pockets and creating a huge club created suc- ceed no matter what. Those days are gone. For today’s massive fitness centres


you need much more. You can’t simply rely on a power brand name, celebri- ty endorsements and amazing ame- nities. You also need a high level of service. This includes knowing each and every member, attending to all of their requests, and spending time and resources to ensure your entire team truly cares.


Technology Wasn’t it just the other day that a new sector called wearable trackers explod- ed? Today trackers are a staple of many fitness chains and franchises around the world. People like seeing real time results and comparing them with data norms, other members’ data, and with


“Businesses that will continue to see high levels of growth will be those who offer the most- effective, most-timely and


easiest ways for their target market to get results.”


their own past personal tracked history. In 2019, watch as your members or


clients ask for this technology if it is not already available at your facility.


Recovery Long commutes, affordable lap tops and smartphones have changed the game and have created poor postural


22 Fitness Business Canada Winter 2019


habits for many consumers. As they sort through fitness options,


consumers are remembering to also seek rest and recovery options. For ex- ample, foam rollers consistently appear at sporting events as do specialty clin- ics and services, such as cupping and floating.


Convenience and Efficiency As people continue to lead hectic life- styles and to conduct business glob- ally from their fingertips, they tend to over-commit and over-consume. This plays to the advantage of fitness busi- nesses that make life easier and make fitness more doable. Businesses that will continue to see


high levels of growth will be those who offer the most-effective, most- timely and easiest ways for their target market to get results. Find a way to save your clients time, and watch your business flourish.


Robert Foster is the owner and president of Trainers On Site. Contact him at www.train- ersonsite.com or 1-888-269-1TOS.


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