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Prescription to Get Active: A Year in Review


Prescription to Get Active has had a tremendous 2018, and things are taking shape to make 2019 our most successful year to date.


BY LEN FRANK


The healthcare/fitness industry partnership Prescription to Get Active combats physical inactivity by partnering two sectors that have historically worked together very little: healthcare and fit- ness. Prescription to Get Active is a bridge between inactive patients who visit their doctors and community in- frastructures that can activate them. By partnering, we provide a solution for patients who receive advice to “get more active.” Patients take the ‘pre- scription to get active’ provided by their doctors to one of hundreds of fit- ness gyms and studios to try differ- ent activities and find what works for them.


Len Frank


“Prescription to Get Active is a bridge between


inactive patients who visit their doctors and community


infrastructures that can activate them.”


Sponsorship This past year was a transition year for Prescription to Get Active. Historically, it began as a grassroots organization that relied heavily on financial assis- tance from government-funded prima- ry care networks in Alberta. After in- corporating federally in 2015, it started toward independence and financial sustainability. In 2018, several suc- cessful partnerships were developed in Alberta and Ontario. Thank you to all of our local, provincial and national sponsors, including:


• GoGetFit (www.goget.fit) • GoodLife Fitness (www.goodlifefitness.com)


• Alberta Blue Cross (www.ab.bluecross.ca)


• InBody Canada (www.inbodycanada.ca)


• City of Markham (www.markham.ca)


• International Fitness Holdings (www.ifhinc.ca)


• Injury Prevention Centre (www.injurypreventioncentre.ca)


If your organization would like to


sponsor Prescription to Get Active, I encourage you to contact us through our website. We’d love to know what your business needs are so that your sponsorship funding can support not just us, but your company as well.


Expansion into Ontario A second major 2018 event was our ex- pansion into Ontario. I would like to thank and congratulate the tremen- dous leadership in Ontario lead by Lori Longwell, Perry Tucciaronne, Maureen Hagan and many others. Their dedi- cation to bringing Prescription to Get Active to the Greater Toronto Area has resulted in unprecedented growth and expansion.


Moving forward As we move into 2019, I am optimistic that we will see continued growth in Ontario, Alberta and beyond. Thank you for your support and we look for- ward to working with more of you in the future. FBC


Len Frank is the president of Prescription to Get Active and is also the director of strategic initiatives and intelligence at Alberta Blue Cross. Contact him at www. prescriptiontogetactive.com.


34 Fitness Business Canada Winter 2019


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