» Retention


“I instruct in short, sharp bullet points,” says Monica Cianfrini, of Stronger You in Dundas, Ont.


Are your arms crossed because the


room is cold? Move around more, and wear another warm layer of clothing next time. Consider other aspects of your body


positioning as well. “I try to stay eye level with my cli-


ents,” says Cianfrini, who stands, crouches or takes a knee (but never sits) as required. Her goal is to be per- ceived as an encouraging coach, rather than as an observer looking down over her client.


7


Keep it positive (or not) You’re more likely to get a good result by describing what you do


want versus what you don’t want, says Nock, who avoids using the word don’t when teaching. “If I tell you to not think of a pink


elephant, the first thing you will think of is a pink elephant,” she says. “You’ll always get a better result, during squats for example, by saying ‘Keep your chest lifted and proud’ versus ‘Don't tip forward in your squat.’”


28 Fitness Business Canada Winter 2019


Eyes and ears are everywhere Experienced fitness pros know that when they are working one-on-one with a client, there is almost always a bigger audience in the room. Their communication skills – good or bad – are making an impression on potential clients who are watching and listening nearby.


People may also not hear the word


don’t in a large crowded studio, adds Nock. And be careful if you tend to teach


by demonstrating the wrong body po- sitioning. Visual learners, along with those who don’t clearly hear your instructions, will likely follow right along and perform the don’t version of the exercise with you. Alternatively, sometimes know-


ing the wrong way and different ways


can be beneficial, says McDonald. “Explaining or demonstrating the wrong way can remove confusion and create confidence if people happen to see others in the gym doing the same exercise in a different way than they were taught.” FBC


Barb Gormley is the senior editor of Fitness Business Canada and a certified personal train- er. Contact her at www.barbgormley.com.


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