MANAGING YOUR PTA – Passive income
Money for (almost) nothing
Raising money for your school isn’t just about running big events – and, once set up, passive income streams will take care of themselves…
P
assive income may seem like an intimidating phrase, but it’s actually very simple, and can make you lots of money
with little effort. After a few initial steps, these schemes need hardly any maintenance, so pick the ones that work for you, sit back, and watch the money trickle in steadily throughout the year.
Shopping affiliates With a shopping affiliate scheme, every time a parent makes an online purchase through a fundraising website, your PTA earns commission – typically 3-4% – at no cost to the parent or PTA. Two such websites are The Giving Machine (
thegivingmachine.co.uk) and Give As You Live (
giveasyoulive.com). These organisations work through affiliate marketing – in exchange for sending traffic to online stores, the store then pays them a commission. Give As You Live is a fundraising
platform that works with more than 4,200 online retailers. It recently launched a smartphone app to making fundraising even easier, and
its grocery store card means you can even raise funds in-store when doing the weekly shop. Give As You Live passes 50% of its commission on to your chosen charity and keeps the other 50% as running costs. The Giving Machine is a registered
UK charity that works with more than 1,500 retailers. It gives users the opportunity to select up to four charities they wish to support, which means your parents don’t have to choose the PTA over other causes closer to their heart. As a charity, The Giving Machine is able to collect Gift Aid on top of its commission, meaning the initial 50% your charity would receive is increased to 70% with Gift Aid. Both websites have downloadable
browser add-ons to remind users to activate their donations when they shop. Parents can buy from leading retailers such as Amazon, Tesco, Next and John Lewis, and even earn free donations when buying insurance or booking holidays. There are no hidden charges for
using these schemes, either to parents or your PTA, and all the
product prices, offers, terms and delivery details are exactly the same as going straight to the individual websites. The only difference is that the children at your school will benefit from every purchase. So sign up to one (or all!) of these schemes and be sure to promote it regularly. Send out reminders at key shopping times, such as sale periods and Black Friday, to ensure as many people as possible take advantage of this brilliant fundraising initiative. Ask the school to make its own online purchases through the platform, too.
Shopping affiliate step-by-step l Sign up to a shopping affiliate
scheme that suits your school l Promote the scheme to parents l Parents sign up and select your
PTA as their chosen charity l Parents access their desired
website through the shopping affiliate scheme’s website. They can install reminder toolbars to ensure they remember to activate
the scheme before purchasing l Once a purchase is made, a percentage of the purchase is given to the PTA (typically paid quarterly).
AmazonSmile Amazon operates its own cashback scheme in the form of AmazonSmile (
smile.amazon.co.uk). This website allows customers to shop with the same products, prices and convenience as the standard
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