Swimming Pool Scene COUNTER CURRENT
Packing A Punch Counter current units make every m3 count…. ABOVE: Counter current systems like this one from Certikin are a knock-out for boosting sales.
Never have counter current systems enjoyed a bigger following. Their capacity to add the key element to help re-energise tired old pools while offering huge plus points for building smaller new pools – there is no doubt that counter currents packs a pretty impressive sales punch. Golden Coast Managing Director, Jamie Adams. thinks he knows why: “In the UK, space comes at a premium and nowhere is this truer than when you’re working with an existing pool. “Alongside this, we’re seeing a growth in customers prioritising their health and well-being,” Jamie says. “When it comes to winning contracts, successful companies inspire their customers with a smart use of space which increases the pool’s functionality and space, while meeting all their needs… including some they didn’t even know they had,” he continues.
“Counter current jets are one of the most effective additions to small pools – whether they’re brand-new builds or are decades old.
“For installers, they’re quick and easy to install. For customers, they deliver the experience of full-length pool swimming without added hassle or expense, while providing them with opportunities for hydrotherapeutic massage and aqua aerobics.”
SUCCESS STORY
Comparatively new kids on the counter-current block, Ocea UK could not have predicted the stampede of interest in its new Undercurrent system, first unveiled at SPATEX this year. “The launch of the Undercurrent has been one of our biggest
38 Swimming Pool Scene COUNTER CURRENT ABOVE: Hydrostar’s new retrofit unit is available exclusively in the UK through Ocea.
ever success stories,” reveals Alan Thorne, managing director of Ocea UK.
“Ocea had put a huge amount in to the research and development of the Undercurrent, before we were prepared to launch – and this has more than paid off with a level of interest that has proved to be a recipe for success,” he reveals. “The Undercurrent adds so much fizz and sparkle to tired, existing pools – and offers so many irresistible selling points, yet is offered at a truly affordable, and crucially, saleable price,” he adds.
With maintenance-free parts and available as a plug-and- play, the compact Undercurrent offers quiet operation despite is
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