Kennedy's Bakery Production Industry News Raising agents on the rise


According to a recently published fore- cast study by Future Market Insights, the global raising agents market is poised to expand at a moderate pace in the foreseeable future.


Providing the lightness to food items such as cakes and breads has led food and beverage companies towards adopt- ing raising agents to their production methods.


For their specific function in releasing gas when the mixture gets heated, raising agents are important in the production of cakes and several other bakery items as


they make them fluffy and creamy at the core.


Key insights from the study reveal: the global raising agents market is expected to register a value CAGR of 3.2% for the forecast period, 2017-2026. In terms of volume, the study estimates that by the end of 2026, over 3,300 tonnes of raising agents will be sold across the globe. Furthermore, it is anticipated that the demand for raising agents will witness a considerable traction on the back of their effective applications in production of confectioneries.


The consumption of raising agents


through direct or indirect sales is ex- pected to be high in European countries. In 2017, Europe’s raising agents market was estimated to be valued at nearly $11 million. The report further revealed that in the same year, direct sales and wholesal- ers accounted for more than $9 million revenues procured in the global raising agents market. Increasing consumption of confectioneries, prevalent demand for baked goods, and easy access to natural raising agents are observed to drive the growth of Europe’s raising agents market during the forecast period.


New president for Tromp Group


Tromp Group, an interna- tional bakery equipment manufacturer based in The Netherlands, has announced the promotion of Richard van Heukelum to President. Effective from January 1, 2018, Richard (pictured) has taken over the duties of his brother Robert.


In this new role, Richard will manage the company’s day-to-day operations, while creating and delivering the company’s vision and overall mission. He will also combine his activities with sales and


marketing alongside his lead- ership of the company.


Richard joined Tromp


Group in 2015 as vice-presi- dent of sales and marketing, leading the expansion of the company’s international sales and global brand awareness.


“I am very motivated to lead


this great team of profession- als,” says Richard. “Together, we will move forward our focus and create more and more ambassadors, all over the world, using our superb and efficient production lines for the bakery industry”.


Safety award for AMP Rose


To recognise industrial companies with best-in-class safety, Rockwell Automa- tion has announced UK-based equip- ment builder A.M.P Rose as the winner of its fifth annual Manufacturing Safety Excellence Awards.


“The awards honour organisations that


are leading the way in workplace safety by implementing a strong safety culture, well-executed compliance procedures,


and effective use of contemporary safe- guarding and automation technology,” says Mark Eitzman, safety market devel- opment manager, Rockwell Automation.


A.M.P Rose received an enterprise- level award for its companywide focus on safety. The company, which special- ises in flexible packaging and flow-wrap machinery for many industries such as confectionery, snacks and bakery, takes


8 Kennedy's Bakery Production Jan/Feb 2018


a proactive approach to adding contem- porary safety solutions onto its machines. “We’ve found that more clients are ask- ing for safer machines to better protect their employees,” notes Lee Clayton, safety assessment analyst, A.M.P Rose. “We’ve always focused on making safe machines, but with this industry shift, we’ve been finding new ways to make machines more user-friendly to help pre- vent workers from bypassing safeguards.”


bakeryproduction.co.uk


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