The UnEarth team.
core place where we started Unearth—how do we build a repository that mixes all this current information, and particularly, how do we mix information that comes from new methodologies.”
Bringing Industry Forward Saab and his early Unearth team recognized that all of this new data/information could be focused on not just aspirational plans for builders, but used as a new way to capture progress. “Like with a 360-camera or a drone,” he said, “where a lot of the existing systems just aren’t geared towards capturing that type of data. We sort of set out to future-proof the industry as these new technologies arise, by providing platforms that will drive better decisions and simpler communication—pushing the limits of what’s possible in construction.” Te goal at Unearth is to give construction teams
both breadth and depth insights— allowing drones, and the data they collect, to become the incredible tools they were promised to become. Married with Unearth’s software, the result(s) promise to revolutionize construction: by collecting detailed information and hosting the analytics/collaboration needed to make use of it. Unearth is essentially comprised of many of the talented people Saab had put together for previous projects. “Te simple answer is, I put the band back together,” he laughed. “I went and grabbed my best people from my prior startup. Tey’ve been instrumental in helping us build a product that, quite frankly, anyone can use. We realized that if you’re going to have lots of different people interacting with the system, then it’s got to be dead simple—to a foreman in the field
28 JANUARY–FEBRUARY 2018 WIRE ROPE EXCHANGE
…WE REALLY SOUGHT TO UNDERSTAND EARLY ON WHO WE WANTED TO BE, AND I THINK MOVING INTO THE REAL ESTATE, THE CONSTRUCTION INDUSTRIES, WE WANTED TO BE RESPECTFUL OF THE TYPES OF ORGANIZATIONS WE’D BE DEALING WITH.
as well as a landowner in an office somewhere. We had to build a user interface that was simple and approachable.” With the team in place, Saab and Unearth also established a set of six core principles to put at the center of all their decisions: Collaboration, Focus, Integrity, Diversity, Honesty, and Passion. “I think it’s easy to put some words on a website, but
through prior experiences, we’ve realized that those core values help us to stay honest,” he affirmed. “With ourselves, with our team, and with our customers, we really sought to understand early on who we wanted to be, and I think moving into the real estate, the construction industries, we wanted to be respectful of the types of organizations we’d be dealing with. “We have a huge amount of respect for any company that builds—so we want to be respectful of what people do while also recognizing our own strengths, which is technology. Te values are our way of trying to marry those two dynamics: that we know technology, and our audience, our customers, know how to build the world we live in. Trough our principles, we feel like we can deliver great value and help bring our customers forward in an industry that’s rapidly changing.”
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