[INDUSTRY NEWS]
for quality tools that help tradespeople produce professional results. “We’re extremely excited about this major
expansion of the Crescent brand,” said Rena Fiorello, Senior Marketing Manager, Brand Management for Crescent. “A substantial marketing initiative for the brand is planned for 2018, including a comprehensive multi-media advertising campaign and a potential partnership with NASCAR and Chip Ganassi Racing. This investment will provide additional energy to the brand and demonstrate that Crescent is committed to continued growth.” y
Bishop Lifting Products, Inc. Finalizes Acquisition of Matex Wire Rope
> SBP Holdings, through its wholly owned subsidiary Bishop Lifting Products, is pleased to announce the recent acquisition of Matex Wire Rope, Inc. headquartered in Kilgore, TX. This bolt on acquisition fits into Bishop Lifting Products growth strategy to accelerate its position in Texas and Louisiana markets. Along with Delta Rigging & Tools and
Morgan City Rentals, Matex Wire Rope is a quality addition to the SBP Holdings group of companies. For over 50 years, Matex has been a premier supplier of lifting solutions including: sling fabrication, wire rope & rigging hardware, fall protection, cable service, recertification and custom lifting solutions. With branches in Shreveport, LA, Pleasanton, TX, Alice, TX, and Midland, TX, the combined companies will now operate 20 branch locations throughout Texas, Louisiana, Oklahoma, Kansas, and Colorado. Matex provides sales, service and repair
for all types of wire rope and cable, including, drill lines, sandlines, electromechanical cable (EWL), and other specialty cables. Matex’s specialty services include: Oilfield Wireline Spooling Services, Electromechanical Cable Splicing, Wireline Sheave repair, inspection and recertification. “The acquisition of Matex complements
our overall wire rope and rigging offering so we can now provide additional services to the oil and gas industry. This investment represents an important strategic opportunity to offer high quality products and service operations in and around Texas and Louisiana,” said Harold King, President of Bishop Lifting Products. “The acquisition also adds to our capacity and geographic presence to key market customers.”
18 JANUARY–FEBRUARY 2018 Founded in 1984, Bishop Lifting
Products, Inc. (BLP) is a leading fabricator and distributor of products, services, and lifting solutions for crane, rigging, marine, and oilfield applications. Along with its Delta Rigging & Tools and Morgan City Rentals companies, our 500+ dedicated employees throughout Texas, Louisiana, Oklahoma, Kansas, and Colorado supply wire rope, slings, rigging hardware, lifting devices, hoists and winches to customers with lifting, oilfield, towing, and hauling applications. Bishop Lifting along with its affiliate
Singer Equities has grown to 57 locations throughout the United States and Canada. Singer Equities is a decentralized group of value added distributors in the industrial rubber products industry that distribute and fabricate industrial & hydraulic hose, conveyor belt and gaskets. Learn more about each of these companies
at their respective websites: Bishop Lifting Products –
www.Lifting.com Matex Wire Rope –
www.matex.us SBP Holdings –
www.sbpholdings.com Singer Equities –
www.singerequities.com
(This item previously ran without the appropriate headline – Editor.) y
SP Makes Two New Appointments, Adds Two New Products
sectors. SP is noted for its growing presence in the aforementioned sectors among a multitude of others. Roch said: “SP is already an effective
communicator with a proven track record of successfully engaging its many markets across the world. However, it identified an opportunity to expand the marketing team and add breadth to the volume of content and the platforms on which it is shared, whilst retaining certain hallmarks in quality and tone.” Early written projects are likely to
include content for the constantly evolving website and documentation to enhance the sales team’s endeavors. With the majority of online content being consumed by video—a trend that is set to continue—Roch will also overhaul the way SP currently communicates via the popular medium. He said: “SP has already had some
success through video and my aim is to build on that initial presence. Over 80% of online traffic currently is video, which demonstrates the potential. Audiences can expect to see more promotional, elemental and instructional videos, in addition to talking head-style pieces and interviews with the company’s leading figures.” Trade media has already reported
extensively on SP’s intentions to exhibit at a record number of events in 2018. While Roch will support this promotional activity, he is also expected to use the firm’s Havant, Hampshire headquarters as a platform to showcase product and expertise to selected target audiences. He explained: “One of the most effective
> Straightpoint (SP) has named Phil Roch marketing executive, as the load cell manufacturer looks to leverage his extensive expertise in technical content, videography and events. Roch, who has an entertainment
technology degree, brings a wealth of experience to the company, most recently as marketing and technical content producer in the security technology sector. He has enhanced previous employers’ visibility through written materials, a variety of videos, and events of all types, including those that engaged audiences in the aviation and naval
WIRE ROPE EXCHANGE
ways of building trust in a manufacturer and increasing awareness about its product range is to invite people to visit a facility and see the operation first hand. We can supplement such visits with tailored presentations and other content to ensure individuals or delegations leave with a mindful of knowledge and key takeaways.” Roch hopes to harness the power of a world-
class workspace that was an appeal to him when he considered the position. He said: “My first impressions of all departments of the company, from the new machine shop to the offices next- door, were that it is an extremely well-organized operation. Upon joining the company and meeting the team, it’s further apparent that SP has a super-engaged workforce, passionate about the products and its customers. There’s a terrific atmosphere [here] and I’m excited about showcasing that to a greater number of people over the coming months.”
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