UnEarth’s leaders from


left to right, Amy Hutchins, Nate Miller and Brian Saab.


himself examining the roles of drones, IoT, and the possibility that data could revolutionize the real estate and construction industries. “I took a serious look at drones; there was a


lot of investment, but no one had really come up with a great answer as to how to use the data,” Saab explained. “I was in a unique position in that my family runs a multi-generational construction company out of west Texas—so I had the chance to take some of the technology, including smart phones and drones, and put them on the jobsites and see if something interesting was going on.” Within a few weeks, Saab and his colleagues had stumbled upon a dispute between a landowner and a general contractor around how much earth needed to be moved from an excavation—the difference represented $250,000, and was evolving. “By sheer luck, because we’d been around, we had a good bit of data concerning this particular project, and we were able to use it to bring all of the stakeholders into alignment, which brought a resolution to the dispute,” he remembered. Te resolution represented an “Ah-ha” moment for Saab and his co-founders around the reality that data can be instrumental in driving not only productivity but actual alignment within the industry. “But there’s no one piece of data that’s perfect


for every stakeholder,” he assured, “and every stakeholder has their own unique point of view. So it takes a mixture of information to really bring the whole crew into alignment. Tat was sort of the


WIRE ROPE EXCHANGE JANUARY–FEBRUARY 2018 27


“I WAS IN A UNIQUE POSITION IN THAT MY FAMILY RUNS A MULTI-GENERATIONAL CONSTRUCTION COMPANY OUT OF WEST TEXAS—SO I HAD THE CHANCE TO TAKE SOME OF THE TECHNOLOGY, INCLUDING SMART PHONES AND DRONES, AND PUT THEM ON THE JOBSITES AND SEE IF SOMETHING INTERESTING WAS GOING ON.”


Site example with a plan overlay.


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