cessful implementation and execution. Because outdoor spaces are unique, some may not offer an amenity that is taken for granted in an indoor space, such as electrical power - or restrooms.”


To Anello, hosting an event in an out- door, unique space offers planners and their guests an array of bonuses on top of the beauty of being surrounded by a natural backdrop. “Besides fresh air and natural light, outdoor events offer more freedom than indoor events and a change from the typical event held indoors,” says Anello.


“The client starts with a blank customiz- able space and can tailor the event according to his or her specifications,” she continues. “All of our parks have fountains, and water features are one of the things that make us special. We have had several AV companies change the color of the fountains with lighting. Photographers love the reflection from the fountain at Dilworth Park when it is turned off. Depending on the angle of the shot, you can see the surrounding skyline in the mirror-like fountain. At John F. Collins Park, the soothing sound of the water cycling through the foun- tain helps to drown out the noise of the city street. The park truly is an oasis in the middle of bustling Center City Philadelphia.”


Anello also feels like mixing up an event’s location and changing from one’s standard “go to” indoor facility can be an exciting way for planners to offer something fresh and unique that will draw attendees interest to the event.


“I think it becomes challenging for plan- ners to get their people to eagerly attend and look forward to meetings,” explains Anello. “Planners who are obli- gated to populate their meetings and events do not want to be a part of what the attendees call the ‘Rubber Chicken Circuit,’ and sometimes just providing an enticing menu is not enough - they need to change up the formula. The outdoors offers a unique experience, and experiential meetings encourage


Photo: Sophia Negron


PARTY IN THE PARK DILWORTH PARK


PHILADELPHIA


The best event in Phi ladelphia could be yours! Over 52,000 customizable square feet of


space in the center of the ci ty.


Sarah Anello, Venue Sales Specialist 215.440.5507 rentals@centercityphila.org


CCDPARKS.ORG/PARK-RENTALS


Mid-Atlantic­EvEnts Magazine 25


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