WHO CARES ABOUT PIGMENTS?


Colour has never been so important to both the decorator and their clients, but what is it that separates Farrow & Ball paint from the rest of the market?


Pigments are what give a paint colour, but there’s an exact science to using them that goes much deeper than finding a certain shade of green.


“Our base paint is made with a very high level of titanium dioxide,” says Gareth Hayfield, head of research and development for Farrow & Ball. “This is the key pigment used to deliver brightness and whiteness, but it also gives the paint durability.”


This expensive ingredient is used across the industry, but usually in much lower quantities. “While there are ways to create paint with reduced titanium dioxide,


the quality and effectiveness of the end product suffers,” Hayfield continues. “And it’s


something we’re just not willing to do.”


We use a blend of up to five pigments


to those produce Farrow & Ball colours are all colours. deeply 132 “The


specific pigments and exact ratios for


guarded,” says Hayfield. “It’s like a secret recipe, a formula that’s never been shared publicly and so impossible to fully recreate.”


Attempts to colour match the


distinctive range are renowned for


falling short, revealing


number of problems. “Even if you manage to get close to the same


a


shade,” explains Hayfield, “it’s not going to have the intensity and richness of Farrow & Ball. A colour matched job may appear to be a near match by daylight, but when the


client


But of


it’s not the just


guarded recipes client and


rich switches


on their lights in the evening, it could look very different.”


the high levels


titanium dioxide and closely that give your finish


colour


long-lasting they


“We’ve formulated our paint give decorators a flatter


expect. to


finish,”


says Hayfield. “So you get much less light reflection on a painted surface, which in turn gives you a deeper colour.”


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