MANAGING YOUR PTA – Expand your network SECTION – Strap here
With a ready-made network, schools are in the best possible position to make a success of digital fundraising, so what are you waiting for?
CROWDFUNDING! Why you should try
Which platform? JustGiving’s Campaigns
What is crowdfunding? Rather than asking one donor for a large investment, crowdfunding asks a large crowd of donors to each make a small contribution. This method of fundraising is
especially effective for schools, given that you have a ready-made network of people in your community who have a vested interest in seeing your project succeed. Rather than tapping up the same group of people – your parents – time and again, crowdfunding enables you to appeal to a wider network of extended family, community groups and local businesses. crowdfunding campaign go far
beyond the extra funds in your bank... Crowdfunding helps raise awareness of your school’s vision, opens doors to new opportunities and partnerships, and increases your support base for future fundraising appeals.
What makes a good project? campaign, then concentrate on a project that is likely to motivate your community to donate. You will need to create a compelling story that clearly illustrates how your school will prosper as a result. Explain how you will deliver the
project, in what timeframe and who of funding this project requires –
platform enables you to link individuals’ fundraising pages to your school’s crowdfunding page. How about having a one- month push where everyone in your community helps raise funds? Find out more at
justgiving.com/pta.
having a successful launch project will enable you to follow up with subsequent campaigns in the future, so set a modest target, say between £1,000 and £5,000.
What should we include in our campaign? Donors will want to know how their hard-earned cash will be spent, and that they can trust you to deliver.
pta.co.uk AUTUMN 2017 23
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