this course, we’re not going to teach you how to use InDesign, but you'll learn how to use InDesign's tools and built-in forensic features to uncover and repair digital prepress problems before they become a disaster on press. Now that’s contextualized learning! The iLearning Center contains many
Content is general information and oſten is not
presented in a way that is relevant to the learner. Contextualized learning, on the other hand, takes the subject matter and connects it to applicable, relevant situations. By contextualizing what is presented in eLearning courses, the learner gains a deeper understanding of how to apply the concepts in real- world, industry-specific scenarios. Let’s compare content versus context, using our
Lynda.com example.
Content versus Context You can find various courses on
Lynda.com centered
on Adobe InDesign—a fairly ubiquitous application used in our industry. The courses offered include InDesign CC 2018 Essential Training, InDesign CC 2018 New Features, InDesign: Advanced Styles, and so on. If you’ve never used InDesign before or would like to see what’s new in the soſtware, these courses are perfect. But for the printing industry, these courses are not presented with any sort of context. In comparison, Printing Industries of America’s
eLearning platform, called the iLearning Center, contains courses that tie directly into our industry and are presented with context. For example, the iLearning Center has a course titled InDesign for Prepress. In
other courses, and most are free to Printing Industries of America Printer Member companies. There are also important industry certifications including the Improvement Professional in Print Certification that validates the expertise of printing industry professionals who help companies achieve operational excellence by using the concepts of Lean manufacturing. Another is the Customer
Service Professional Certification, a program that provides best industry processes and practices for CSRs in a production print environment. These certification courses are presented with context, go deep into a particular subject or topic, and include exams to assess the learner’s knowledge.
Investment and Reward Implementing an eLearning strategy in your
organization benefits everyone. An employee who feels growth in their career is more loyal to an organization, and eLearning is a tool that provides development opportunities. A company that encourages eLearning as part of an employee’s regular job function sees revenue generated per employee that is 26% higher as compared to those that do not. Establishing a culture of learning within your organization is key, and Printing Industries of America’s iLearning Center can be the catalyst and ongoing resource for your company’s eLearning needs.
LEARN MORE
For more information on Printing Industries of America’s iLearning Center, visit
printing.org/iLearning.
The Magazine 35 Forecast | 2018
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