Gary Jones, Assistant Vice President, EHS Affairs; Kaitlin Rundle, EHS Associate; and Matthew Crownover, EHS Associate, Printing Industries of America
The concept of sustainability burst on the scene in the late 1990s with questions like "What is green printing?" or "Who
is a green printer?" Since then, it has grown into an entire field that has generated sophisticated requests from companies involved in the supply chain of goods and services. While many thought that sustainability would
simply be the next flavor of the month, companies are now challenged to redefine their operations and take action to reduce their environmental footprint. Since the beginning, sustainability has been embraced by many businesses, both small and large, and for many, it has become a standard operating procedure. The printing industry is not outside the
sustainability movement. Printing operations need to understand how they fit into the sustainable business model and, most importantly, how to communicate their program successes to an ever more demanding customer base.
Sustainability Drivers There are several motivating forces that are pushing
sustainability into the mainstream. The biggest drivers continue to include print customer requirements, employees, general public interest, and government regulation. Of the three, print customers, including many large retail establishments, provide the primary
The Future of Sustainability in Print
pressure driving printing operations to formally join the sustainability movement. One such example is Walmart, which launched its Sustainable Packaging Scorecard in 2006. This program was only the beginning as Walmart is now focusing on reducing the carbon footprint of its entire operation, chemicals used in its products, and the conditions for workers who make their products. Walmart’s initial program was quickly followed by others including Unilever, Proctor and Gamble, Hershey, General Motors, and other brands, large and small. Consumers have become increasingly concerned
about the chemicals they are exposed to on a daily basis from a variety of sources. In response to these concerns, states are passing legislation designed to educate and protect consumers. In 2017, at least 51 bills to regulate chemicals were introduced across the country’s state legislatures, with several of those bills passing. California is building upon the base law, Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, by passing into law the Cleaning Product Right to Know Act of 2017. The new California law requires manufacturers
of cleaning products to disclose certain chemical ingredients on the product label and on the manu- facturer’s website. The New York State Department of Environmental Conservation (NYSDEC) is expected to release regulations in the near future that will require
The Magazine 18 Forecast | 2018
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