Member Spotlight: Shweiki Media
Sarah Sudar, Copywriter, Printing Industries of America Gal Shweiki, president of Shweiki Media, bleeds
printing. He’s found a niche printing for small and medium local and regional publishers, mostly located in Texas, but also with clients in California, New York, and in between. His passion for printing started in college at the
University of Texas at Austin. With the lack of infor- mation available to students, he decided to publish a guidebook on the best places to dine, drink, and hang out, called The Student Guide to Austin. He first published it as an annual book, hoping students would purchase it. Students loved it but didn’t want to spend the money on a book so aſter advice from friends, he sought out advertising and handed the book out for free. When he graduated college in 1988, he revamped the model of the guidebook into a monthly magazine, called Study Breaks, focusing on entertainment, concerts, and things for students to do each day of the week. The concept took off, expanding to six college campuses around Texas.
“My print bill was getting expensive and I told
myself, ‘As soon as I can afford to print my own magazines, I will,’” said Shweiki. And he did. In 1999, 10 years out of college, he
purchased a web press and building in San Anto- nio, keeping Study Breaks headquartered in Austin, driving back and forth when needed. He soon real- ized that wasn’t going to work and moved Shweiki Media to San Antonio. Since there was nothing like this type of printing at the time in central Texas, he reached out to other publishers to print jobs for them during the downtime when Study Breaks wasn’t being printed. In 2008, he made the big decision, aſter out-
growing the building and presses, of moving into an 84,000-square-foot building with a Mitsubishi web press and all the technological bells and whistles. He says he knew that if Shweiki Media was going to be competitive, he was going to need to get a new press with new technology.
The Magazine 16 Forecast | 2018
Membership Spotlight
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