“This was an interesting time, since the world changed with the financial crisis,” continued Shweiki.
“The bank that gave us the loan for the press went out of business and headlines were saying print is dead.” Despite the economic climate, Shweiki Media sur-
vived, and he’s beyond proud of that. When print- ers elsewhere were struggling, he says that printing remained stable and the company was doing well since there was always a need for these types of publications. “We live in the local and regional publication world
and from my perspective, we are seeing some really creative people putting out very high-quality and relevant content,” said Shweiki. The focus at Shweiki Media has always been print
publications, specializing in magazines, newsletters, and catalogs, but the company has the capability to print anything from paper invitations and business cards to flyers, postcards, and brochures. In-house design, web development, and anything a customer would need from idea to print, Shweiki can handle. The future direction of the company will continue
to focus on small and medium local and regional publishers but will also add a user-friendly online component. The company is building an online store- front that will offer all of the tools a customer would need to design and order printed publications. Cus- tomers will log onto Shweiki Media’s website and be directed to the free graphic design website, Canva, where they can design their publications and then submit directly to Shweiki for printing, whether it be 25 or 100 copies. “We want to be the most competitive and we offer
the best prices you can find online,” said Shweiki. Shweiki Media also strives to offer products that
make print more dynamic and interactive, including free digital flip magazines for clients. They dove into augmented reality, creating the Shweiki MediAR app that enables clients to use augmented reality func- tions. Though a few clients tried it, MediaR really didn’t take off.
The Magazine 17 Gal Shweiki, founder and president of Texas-based Shweiki Media “There’s a way to make print more valuable, but I
don’t think that was it,” says Shweiki. “We gave it a really good chance to make it work, but it just didn’t for our market.” The guidebook Shweiki started in college cele-
brated its 30th birthday in January. The magazine is still going strong and has further expanded to more than 20 college campuses. It now has an online component and a rotating staff of college students from across the country that writes both print and online content, with topics ranging from college life to pop culture. Though a Texas-based magazine, it focuses on a national student audience.
For more information on Shweiki Media, visit
shweiki.com. LEARN MORE... Forecast | 2018
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