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Joseph Marin, Vice President, Education and Training, Printing Industries of America


eLearning has become a large part of our daily lives, so much so that we’re


sometimes unaware of it. When was the last time you searched for a how-to home improvement video or checked Wikipedia to find a resource, fact, or figure? While eLearning can be broadly defined as any kind of online learning, the examples above could be further classified as informal eLearning because the content is not really structured or formalized but simply a result of an Internet search. Nevertheless, these are forms of eLearning because you are gaining deeper knowledge on a particular topic. Formalized eLearning, however, provides more


structured learning content and delivery and is usually part of a learning management system (LMS). An LMS is a platform, usually hosted in the Cloud, used to administer, track, and report the delivery of educational and training resources. An example that might come to mind when we think of an LMS is Lynda.com—a platform that provides structured content tracking and delivery of educational courses and lessons. You can probably think of other resources (some even specific to our industry) that provide eLearning topics that allow you to gain


Doing eLearning the Right Way


knowledge and even certifications in specific areas of expertise.


Contextualized Learning There’s a lot of content out there, and it’s easy to


generate content and find it. Look no further than YouTube, which has become the second most popular search engine in the world (Google is number one) where more than 5 billion videos are viewed every day. Lynda.com also has a lot of great content, with hundreds of different courses on a variety of topics. However, when it comes to truly relevant eLearning, one key critical component missing from these examples is content that is presented in context to the learner.


The Magazine 34 Forecast | 2018


M c ber ogy Temhnolship


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