NUTRITION TIPS FROM THE EXPERTS
“Hire trainers who share your passion for nutritional supplements, and who are comfortable having the conversation with members. Then make sure they are properly educated about the benefits” William Coker, Crunch
“When going through a member’s diet and food diaries at consultations and programme reviews, prescribe a nutritional supplement, matching the product to the person. We find people are open to recommendations at this point” Laurence Gibson, leisure club manager, Cardiff Marriott Hotel
“We make up taster pots of Body Plus Nutrition during our busy times and find this has a great impact on our daily sales” Dani Mitilades, operations director, ThirtySeven Degrees Olympia, London
“There isn’t a ‘one size fits all’ approach, as different clients will have different aims – some might want to bulk up, for example, while others will be looking to build lean mass. Build relationships with each individual member to find out their aims and be able to recommend the product accordingly” Simon Gomm, Fitness Station
Offer treats that also have nutritional benefi ts
“Make sure they taste good. Protein First’s ice cream has proved a popular seasonal product with our hotel guests. It’s low fat and high protein, so is perceived as a treat with some nutritional benefits” Laurence Gibson, leisure club manager, Cardiff Marriott Hotel
“Sell individual shakes to members post-workout. As well as
giving them the opportunity to try the product and experience the benefits, selling by the scoop is a good moneymaker” Simon Gomm, Fitness Station
“Matching nutritional supplements to particular programmes can be a good way to promote the product, while also educating the member about the most suitable product for their goals” Mark Anthony, Rush Fitness
Mitonics calculates the protein requirement for each member
84 Read Health Club Management online at
healthclubmanagement.co.uk/digital
June 2014 © Cybertrek 2014
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