International news
Hard Candy Fitness set for further expansion
The Hard Candy Fitness (HCF) chain started by Madonna and New Evolution Ventures chair Mark Mastrov looks likely to be expanded across Europe, after one of its biggest rights-holders began a fundraising programme to fuel further growth. Jopp AG, which operates a number of
HCF clubs in Germany and also holds exclusive rights to operate under the HCF brand in Austria and Switzerland, has revealed intentions to open additional clubs financed through a bond issue. Jopp AG opened its first HCF in Berlin in
September 2013 and has since launched the HCF Women brand, which it has applied to a number of its existing Women’s Gym Jopp & Jopp clubs. HCF has steadily grown its presence worldwide, now operating in Moscow and St Petersburg, Santiago de Chile, Mexico City, Sydney and Rome. Details:
http://lei.sr?a=E0x9j
Fitness brand to engage GenY via Snapchat
Training provider the Australian Institute of Fitness (AIF) has become one of the first fitness brands to use photo-messaging app Snapchat. The app enables users to send pictures and messages to their friends which display for a short period of time – typically 10 seconds – before automatically deleting. Increasingly popular among 13- to
24-year-olds, the app presents a strong opportunity for fitness companies to tap into the difficult-to-reach millennials market, also known as ‘Generation Y’. Users will receive motivational content and insights into what it’s like behind the scenes at the AIF, with a view to attracting people to campuses through its “fun, fresh and friendly” culture. Details:
http://lei.sr?a=v0s1Q
Designs emerge for Iranian rock climbing gym
Tehran-based New Wave Architecture have designed a 4,500sq m rock climbing gym for Porlour, Iran, that resembles a giant boulder. The gym overlooks Iran’s highest peak, Mount Damavand, and features a bouldering hall with a climbing wall, a temporary accommodation zone and a fitness gym. The centre’s exterior will also provide opportunities for outdoor climbing. Details:
http://lei.sr?a=N2M7Y
18 Singapore gets heart-healthy
The Singapore Heart Foundation (SHF) opened its second heart-wellness centre in April, providing local cardiac patients – as well as those at risk of heart disease – with a safe environment in which to exercise. The 375sq m SHF-Life Insurance Association
Heart Health Hub is designed to provide community-based phase 3 and 4 cardiac rehab for recovering heart patients. SHF is the only institution in Singapore that offers community- based phase 3 and 4 cardiac rehabilitation programmes at highly subsidised rates. It also provides assistance for individuals at risk of developing heart disease – such as those
with medical conditions such as hypertension, high cholesterol, diabetes and obesity – to better manage their condition through the Heart Wellness Programme. This includes monitored group exercise, dietary and stress management counselling, and smoking cessation. The facility is equipped with treadmills,
cross-trainers, fluid rowers, fluid cycles, free weights and a multifunctional weight training machine. The new centre also houses a multi- purpose room for educational health talks and workshops for members and the public, as well as a kitchen for cooking demonstrations. Details:
http://lei.sr?a=W4h7D
The facility offers phase 3 and 4 cardiac rehab programmes for recovering heart patients Viña Fitness announces expansion plans
Spanish health club operator Viña Fitness has announced plans to open four more clubs in Spain over the next two years.
The announcement comes after the opening of its first club in San Sebastián de los Reyes,
Madrid, at the end of last year. Future opening dates and venues are yet to be unveiled. The first club – an 8,000sq m facility located
in a brand new shopping mall – features a 1,000sq m strength and cardio room equipped by Life Fitness. Alongside this are four group exercise studios and three courts for padel tennis. The club also houses a complex of indoor swimming pools for training, teaching, leisure and spa treatments. Other spa facilities include bi-thermal showers, an ice fountain, heated bench seats, a sauna and steamroom.
Membership is priced at The Spanish operator’s first club opened in a shopping mall Read Health Club Management online at
healthclubmanagement.co.uk/digital
€40–45 a month, and the club currently has 3,000 members. Details:
http://lei.sr?a=7x2T8
June 2014 © Cybertrek 2014
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