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Brazil is the leading fitness market in Latin America, but penetration rates are low when compared with more developed markets
growth. Based on the OECD’s Better Life Index, Canada ranks high in measures of wellbeing, providing club operators and developers with an ideal marketplace for health and fitness offerings. In Latin America, Brazil continues to show
strong performance as the leading health club market in the region. Also a global leader, Brazil’s revenue totals more than US$2bn from over 30,000 clubs with 7.7 million members. The IHRSA Latin American Report shows that opportunities for growth lie ahead in Latin America, as member penetration rates remain low in comparison with more developed markets.
Europe The IHRSA European Health Club Report shows that 44 million members belong to more than 48,000 health clubs in Europe, producing annual revenues of US$32.9bn. The European health club market is the most profitable region observed, maintaining the greatest number of clubs and generating the most revenue. Although Ireland, Greece,
June 2014 © Cybertrek 2014
Portugal and Spain have struggled in recent years, the markets in Germany, Norway and Poland have shown growth. Based on primary research conducted
by DSSV (Deutscher Sportstudio Verband), the number of clubs in Germany rose by 4.9 per cent in 2013 as revenue climbed by an impressive 12.1 per cent. The number of memberships grew by 8.1 per cent and now roughly 8.6 million Germans are health club members. The health club landscape is shaped by a variety of club models: traditional full-service centres, women-only franchises, medical/wellness facilities, low- cost clubs, microgyms and more. The health club industry in Norway
and Poland is also strong. One in four Norwegians aged 16 and older belongs to a health club. Norway generates roughly US$700m in revenue from 725 clubs with 800,000 members. The economic downturn had minimal impact on Norway. Among emerging markets in Europe,
Poland is the health club industry’s leader. The Polish health club market brings in
SHOWCASING THE STATS
Melissa Rodriguez, IHRSA’s senior research manager, will speak on 10 June at the UK Fitness Convention 2014, being held at the Wyboston Lakes Executive Conference Centre. Her session is entitled ‘Global
Fitness Trends Report: A Review of Consumer Activity & Member Behaviour’. She will present a review of the very latest health club consumer activity, trends and behaviour data from The 2014 IHRSA Global Report and other recent IHRSA publications. Rodriguez has presented at several
industry events, most recently at IHRSA 2014 in March. There she presented ‘Member Retention: A Multi- Country Study on Influencing Factors’ with retention expert Dr Paul Bedford. This session can be purchased in MP3 format at
www.ihrsa.org/store
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