NEW OPENING
Barre classes are
included in Group B, which costs £95 a month
All together now THE FITNESS MOSAIC
www.thefitnessmosaic.com
Location: Chalk Farm, north London, UK USP: Five studios offering group exercise only
The concept The Fitness Mosaic positions itself as the group exercise specialist, offering top quality instruction across all disciplines and categories of class. It’s aiming for the standard of instruction you’d expect at a cycling microgym, but across the board of group exercise – and with the convenience of having it all in one place.
Facts & stats
Opening date: Soft launch 1 March 2014; offi cial opening 1 April. Ownership: Former teacher turned fi tness entrepreneur Joe Proops, the club’s general manager, owns 50 per cent of the business; David Turner (co-founder of LA fi tness) and Allan Fisher (founder of Holmes Place) – both also founders of ADDleisure – own the other 50 per cent. Size of the club: 930sq m (10,000sq ft)
Facilities: Five studios offering around 150 classes a week, from boxing to barre, aerobics to boot camp, equipment pilates to suspension training. Maximum class size: Varies by class. Five for Power Plate/Indoor Walking classes; 12–14 for barre; around 25 for aerobics or dance. Suppliers: Schwinn, Performance IQ, Freemotion, Indoor Walking, Power Plate, Physical Company, Basil.
42 Read Health Club Management online at
healthclubmanagement.co.uk/digital June 2014 © Cybertrek 2014 The strategy going forward is to
partner up with experts to create a series of reputable sub-brands seen to be worth paying a premium for; where possible, the club also aims to become a product training centre to further evidence its in-house expertise. One sub-brand has already been launched – Exhale Pilates London is
the club’s equipment pilates brand – with others set to follow. Fitbug Indoor Walking is already on the table, for example, with suggestions that classes such as boxing, group cycling and bootcamp may receive a similar sub-branding treatment. Pricing is based on the idea that,
whereas those using a cycling microgym might also need a gym membership, Fitness Mosaic members will have all they need within one package. Co-owner and general manager Joe
Proops believes 1,000 members is a realistic target – paying an average of £100 a month – with 500-600
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