TECH SERIES
Apps account for up to 86 per cent of daily phone use
Mobile CRM R
Sean James reports on the growing appeal and functionality of apps for gym members and staff alike
ecent research from US analytics firm Flurry shows that US consumers are spending longer on their
phones – an average of two hours 42 minutes a day, compared to two hours 38 minutes in March 2013. Within that, apps account for up to 86 per cent of daily phone use – equating to two hours 19 minutes. Meanwhile, according to web analytics provider Stat Counter, in 2013 the share of mobile website browsing had grown to 21.6 per cent of all global browsing, at the expense of desktop and laptop browsing. The fitness industry has already
experienced a huge growth of web- based systems and services in recent years, particularly in the area of booking systems and online joining. But with data from companies like Flurry and Stat
June 2014 © Cybertrek 2014
Counter indicating that consumer use of apps is continuing to grow, what app technology is available?
Mobile bookings Earlier this year, Gladstone Health and Leisure launched MobilePro, a new smartphone app enabling operators to stay better connected to their customers and boost online transactions. The application can be customised, enabling operators to add any number of information pages to market their site to prospects, as well as update members with news, promotions and new activities or facilities. West Country leisure trust 1610 is an early adopter of the MobilePro app.
“With 60 per cent of our web users now viewing our site through their mobile or tablet device – and this figure growing
Health clubs are able to customise Gladstone’s MobilePro app
Read Health Club Management online at
healthclubmanagement.co.uk/digital 69
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