NUTRITION
FOOD FOR THOUGHT
Nutritional supplements can provide a substantial revenue stream, so it’s worth getting to grips with this business. Health Club Management has gathered some top tips from operators who have cracked the formula…
C
runch operates premium health clubs, each with around 4,000 members, and our average club
revenue for nutritional supplements is US$6,000 a month. The lowest revenue per club is around US$4,500, with the highest around US$16,000. So we’ve had a lot of success
with nutritional supplements, but I wouldn’t ask members to buy a product I didn’t believe in. We have a long-standing partnership with Dotfi t and much of our success is down to the quality of its product and the support it provides through training – it puts a lot of resources at my disposal for training staff. In addition, there’s not one challenge I’ve been presented with that I haven’t been able to fi nd the answer to on the Dotfi t website. In addition to this, we only hire
staff who are aligned with our views on exercise science. At the outset, we ask them for their thoughts on nutrition and about their own experience with multi-vitamins. Members’ goals generally involve losing size, but side-effects of dieting include a nutrient defi cit and the loss of lean muscle tone. In order to accomplish weight loss while still
Crunch starts the conversation from the beginning, with nutrient starter kits
maintaining good tissue and retaining nutrients, they need multi-vitamins. Trainers need to be comfortable
conversing with clients about nutrition too. This is a sensitive subject, as
“Choose a good partner, with a product you believe in and who will give you sufficient support, especially when it comes to staff training” William Coker, Crunch
82 Read Health Club Management online at
healthclubmanagement.co.uk/digital
it encompasses ethnicities and how people were raised. You run into obstacles and
negative perceptions, but we start the conversation with members from the very beginning. We give them a nutrient starter kit with a 30-day supply of vitamins, some meal replacements and snacks. Trainers then pick up on the subject at orientation and take it from there.
June 2014 © Cybertrek 2014 TRUSTED PARTNER
William Coker West coast director, Crunch – US
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