The club is already averaging 75 per cent capacity across its timetable
Psycle’s reception-lounge area is light, spacious and modern
and what to expect, covering FAQs in a very approachable way; an active Twitter feed suggests any other questions and comments are swiftly and effi ciently addressed. Classes can be searched by instructor, credits purchased and a specifi c bike booked through the online booking process. First impressions: A very warm, informative welcome in a light, spacious reception-lounge area. Clean changing rooms with plenty of towels, hairdryers, ghd hair straighteners, nice bath/body products and little extras like hair elastics. First-timers are invited to turn up 15 minutes early so staff can check them in, help set up the bike and show them around. At least two staff are on-hand in the studio before each class, to make sure everyone’s good to go. You’re quickly made at ease – not a newbie in a class of experts.
June 2014 © Cybertrek 2014
Psycle aims to create an exercise experience you can’t find anywhere else, with a big focus on feeling positive and happy
The class: How best to describe the class? It’s effectively a dance class that just happens to take place on a bike – and it’s great fun. A good instructor, uplifting music that fi tted with the choreography – far more than just a background soundtrack – and a full body workout thanks to the incorporation of hand weights and body angles while cycling. The 45 minutes fl ew by. Aftercare: A follow-up email asked ‘how was your fi rst class?’, giving me a chance to give feedback, book another class, encouraging me to tell my friends and follow Psycle on Twitter. It was a chatty but on-the-ball follow-up, very much on-brand and with the sense of a community already being built. The verdict: I’m not a big fan of group cycling classes, but then Psycle is unapologetically not catering for the Spin hardcore – and in fact purist Spin- goers may not like it. Personally I loved
its take on things. The price might put me off going more than once a week, but it’d defi nitely be a good addition to a workout repertoire.
Payment structure
“There’s a complicated emotional relationship when it comes to contracts and cancellation rules. Members hate them and they just cause problems,” says Psycle founder Colin Waggett, who decided to steer clear of memberships altogether. Psycle works on credits that can be purchased through the website, and which are then used to pay for classes: one credit (one class) costs £20, five credits £95, 10 credits £180, and 20 credits £325.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 41
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