CONTENTS


ISSUE 2 2014


p26 Andrew Gibson heads up spas for Fairmont, Raffles and Swissôtel


p44 Treatments using air and gas in central and eastern Europe


5|Editor’s letter Liz Terry shares her thoughts


14|Letters Why don’t more spas participate in benchmarking schemes?


18|News Hotel rooms to double in Dubai, floating resort for the Maldives


26|Interview: Andrew Gibson The new VP of spa and wellness at FRHI tells Katie Barnes about his plans for spas in the Fairmont, Raffles and Swissôtel hotel chains


34|Everyone’s talking about: The impact of franchising Catherine Larner reports on how rapidly growing day spa franchises in the US are shaping the market


38|Marketing:


Unmasking millennials The Futures Company explains what businesses can do to appeal to the millennials generation


44|Therapy: Air apparent Sophie Benge gives an overview of treatments and experiences in Europe that use naturally-sourced gases


8 Read Spa Business online spabusiness.com/digital


p38 Marketing to generation Y


50|First person: Braving the banya Jak Phillips gets whacked with birch branches and endures two hours in an 80˚C sauna – all in the name of wellness


54|Green house The family behind Ecover cleaning products invests in an idyllic hotel and spa set in the English countryside


60|Focus on: Gut restoration The complex nervous system in our stomach is known as the second brain due to the impact it can have on everything from our mood to immunity. Julie Cramer investigates


Spa Business 2 2014 ©Cybertrek 2014


SHUTTERSTOCK.COM/OLLYY


PHOTO: CHRISTIAN BANFIELD AND ANDREW WOOD


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