AN INTRACEUTICALS PROMOTION
Intraceuticals
Using the powerful eff ects of oxygen combined with advanced skin serums, Intraceuticals has built a global brand favoured by A-list celebrities and leading make-up artists. Company founder Anthony McMahon talks about the growth of the company and why his products are a perfect fi t for spas
What’s the background to the creation of Intraceuticals? The company was formed in 2002 after I had the idea to create a professional skincare range using the powerful eff ects of oxygen. Oxygen bar concepts were around at that time, and some spa and beauty operators were using oxygen for facials, but in my opinion these topical treatments were just fl uff and not at all eff ective. I did my own research into oxygen,
working with a consulting chemist on formulations that also incorporated hyaluronic acid. We developed a serum that could be applied under hyperbaric oxygen pressure to deliver eff ective ingredients and hydration to the skin. It gave instantly visible results and yet was still a pampering treatment with long lasting eff ects. Intraceuticals launched in Australia in 2002 and was unlike anything available on the market.
How did you grow the business? Two years after launch, I opened an offi ce in the US and walked the streets to promote the brand. I met some people with contacts in the entertainment industry and they introduced our products to Madonna. Having a superstar suddenly using and liking our products was a fantastic advantage and since then the roll call of A-list celebrities, models and make- up artists supporting Intraceuticals with their testimonials has grown massively.
What’s so special about your use of oxygen and hyaluronic acid? Oxygen has many healing properties and is anti-bacterial. It’s a very sterile ingredi- ent and off ers the perfect delivery system for skin serums.
Replenish, using a higher weight hyaluronic formulation that creates a reservoir of hydration for the skin to draw upon. Step three is Protect, the application of a hyaluronic polymer we call a moisture binder. To give an idea of eff ectiveness, one molecule of hyaluronic acid binds 1,000 molecules of water, as well as other skin essential ingredients like vitamins A, C and E and various peptides.
Anthony McMahon “Oxygen has many healing
properties and off ers the perfect delivery system for skin serums”
Conventional skincare only works on
the very surface of the skin. The term ‘moisturiser’ is really misleading, as many of these products contain heavy oils that can’t be eff ectively absorbed by the skin. Think of the skin as a sponge – how could you hydrate that sponge using oils? Both the instant and long-lasting results
of our treatment are down to what we call 3 Step Hyaluronic Layering – using products with diff erent sized molecules on the skin. The fi rst step, called Revive, is delivered by oxygen and serum application which rehydrates by delivering low molecular hyaluronic rapidly to the skin. This is followed by step two, called
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How long is the treatment and how long do the eff ects last? Our core treatment, the Rejuvenate facial, takes around an hour to complete. As well as the products, it’s also down to the skills of the therapist, who are able to sculpt the features using the oxygen applicator, lifting the brows and accentuating the jawline. These non-surgical eff ects can last
for four to seven days and there’s an increasingly visible improvement with each subsequent treatment for up to six treatments to obtain optimum results. Results are maximised and maintained with daily use of three Step Essentials take-home products.
What are your most successful product lines? Our Rejuvenate product is our most popular, suitable for all skin types. We also have a brightening product (Opulence), eff ective for skin pigmentation and a blemish treatment (Clarity) which is extremely helpful for problem skin. One of our products is an injectable
alternative called Atoxelene, eff ective on expression and lip lines. Boosters allow therapists to tailor in-clinic and at-home products to address their clients’ specifi c skincare concerns.
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