HOTEL SPA GREEN HOUSE W
hen the owners of the Dormy House Hotel in the Cotwolds, deep in the English countryside,
decided to try to turn it into one of the top leisure hotels in the country, they knew the addition of a spa was a must. Dormy House was bought in 1977 by the
late Danish entrepreneur Jørgen Philip- Sørensen. It’s part of a group of companies that includes green cleaning products brand Ecover, which are all controlled by the Philip-Sørensen family today. Dormy House was already a popular hotel, but was in need of an update, according to Andrew Grahame, CEO of Dormy’s umbrella company Farncombe Estates. “It was a very trusted hotel in the area
and people adored it,” he says, “but, it wasn’t ready for the demands of people travelling now, particularly leisure guests.”
Grahame, who was previously managing
The family behind Ecover cleaning products has
spent £10.5m refurbishing a country house hotel in the heart of England.
Magali Robathan finds out how it all came together
director of Goodwood Estate, UK – which includes a hotel, golf club and country house attraction – was brought in to oversee a £10.5m (US$17.6m, €12.7m) refurbishment project. Of that budget, £5m (US$8.4m, €6m) was spent on updating the 17th century farmhouse, and a further £5.5m (US$9.2m, €6.6m) spent on creating a new spa to transform it from a four- to a five-star hotel. The House Spa, which was the final part of the redevelopment project, was unveiled in February.
GREEN INFLUENCE When planning the redesign, environmen- tal credentials were always going to be important. “Sustainability is utterly key to the Philip-Sørensen family,” says Grahame. “They own Ecover and it’s written into their product statement. It’s personally
More than half of the entire hotel budget was spent on creating a standout spa
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