CITY FOCUS: SIEM REAP
Frangipani Spa T
wo Thai sisters own Frangipani Spa, a well-respected day spa in Siem Reap. Romyakorn and
Siraphat Enyod started as spa therapists in Hua Hin, Thailand before moving to Siem Reap to work as assistant spa managers at Sofitel. In 2000, they opened Frangipani Spa. Fourteen years on, it’s one of the locally-owned day spa success stories. “We created Frangipani Spa because we felt that good spa facilities were
only available in costly five star hotels,” explains Siraphat who is the spa manager. Their spa has six cosy double treatment
rooms – “our place will always stay small, we don’t want to become a factory” and a relaxation room. Set in a quiet street off the central hub, it has a homely, welcom- ing design and therapists greet you with a long-lost-friend kind of warmth. Some have been with Frangipani since the day it opened and have built up a rapport with
Frangipani has built up a successful business over 14 years by providing a cosy retreat for local clients
regular customers – expats from the UK, France and Australia make up the bulk of business. They’re encouraged to spend time with guests outside of treatments, which adds a competitive edge. “We prefer a dedicated customer base of loyal clients than a cookie cutter approach aimed at tour groups,” Siraphat explains. Annual treatment room occupancy
is a healthy 80 per cent and the expat locals help to boost numbers in low season. There are a variety of body and face treatments, alongside waxing and nailcare, with the most popular being the 60-minute aromatherapy massage priced at US$35 (€26, £21). The products are supplied by Algotherm but where possible, treatments are given a Cambodian spin by adding local ingredients such as jasmine rice and pepper kampot. What Frangipani offers that hotel spas don’t, is a more relaxed approach to its menu – traditional therapies, although not listed, can be performed if clients request them. One such modality is coining or gua sha which has been used by Cambodian families for centuries. It involves rubbing the skin with wood until it reddens which is said to improve circulation. Siraphat admits there’s been a decline in
Treatment room occupancy at the day spa is a healthy 80 per cent 68 Read Spa Business online
spabusiness.com/digital
bookings since more five star hotels have moved into Siem Reap. But it’s not been all bad, she says: “As spas gain a better reputation among locals, it’s been easier to find girls to work in our day spa.” Details:
www.frangipanisiemreap.com
Spa Business 2 2014 ©Cybertrek 2014
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