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HOTEL SPA


“It’s important for us to design the layout


Dormy House is overseen by the Philip- Sørensen family, which also controls green cleaning product brand Ecover


so it doesn’t have a disappointing dead end. The fi nal part of the guests’ journey ends in the pool area, which is a really lovely space,” says Bayes, who’s particularly proud of this area. “The pool area is probably one of the best we’ve ever designed, even though it’s a small space. It has a real sense of theatre, with the shimmering glass wall at one end, the candlelight and the elegant, raised infi nity-edge pool.”


EMPOWERED THERAPISTS The treatments at House Spa include mas- sages, facials, muds, scrubs and infusions by natural skincare company Temple Spa. “Because the Cotswolds are very English, the owners wanted to go with an English brand,” says spa manager Zoe Douglas. “Also, we wanted something that wasn’t too well known and was a bit diff erent. Temple Spa is a fun brand, with quirky names for the treatments and products.” The signature treatment is the £195


Spa manager Zoe Douglas feels the spa is tempting customers from London who want something new


(US$142, €118) 150-minute Silent Night Lavender Sleep Treatment, which involves a foot ritual with lavender infusion, a body scrub, a head massage and an hour-long back massage. At the end, guests are given a gift of Drift Away massage oil and a lavender sleep pillow to aid a good night’s sleep. Cotswold Lavender – a grower and distiller business – is just a mile away and the locally-grown plants are used in other treatments as well as in the steamroom.


56 Read Spa Business online spabusiness.com / digital


Sparcstudio say the pool is one of the best it’s designed – the shimmering glass wall and candlelight give it a theatrical yet elegant feel


The spa has six therapists who were


given two weeks of training by Temple Spa. On top of that, they received 10 days of intensive massage treatment training from therapist Beata Aleksandrowicz of London-based Pure Massage to ensure consistent high quality. Spa consultants Neil Howard and


Beverley Caseley-Hayford of Howard Spa Consulting developed the operational side of the off er alongside Sparcstudio. Their role included input on the layouts and facilities, feasibility studies and oversee- ing the training. Howard also introduced the concept of the thermal suite (which Sparcstudio designed) and brought in Aleksandrowicz. “We wanted all the therapists to have the same techniques and [to deliver] the same amazing results,” he says. “They can’t stop talking about their training; they feel empowered by it and they really get it. It’s an advanced massage technique which allows the therapist to read the body and focuses on breathing, body weight and concentration to off er a deeper immediate relief and relaxation response where needed.” Another idea of Howard’s was to


introduce a spa membership (capped at 200) and give every member 50 personal training sessions a year as part of the deal.


Spa Business 2 2014 ©Cybertrek 2014


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