player and part of the executive team: he’s often described as interchangeable with the chief executive, Duncan Selbie. Fenton is responsible for, among other things, the design and delivery of national health and wellbeing programmes delivered through and by the NHS and local authorities; the development and delivery of national health marketing campaigns including Change4Life; and, according to PHE’s own literature,
“co-ordinating prevention and early intervention programmes delivered across the lifespan, focused on major killers including smoking, obesity, mental health, HIV, and alcohol and drugs”. Although turning the tide of physical
inactivity is left off that brief, it’s central to Fenton’s plans and he clearly thinks the current situation demands a new sense of urgency and action. “Coming back to the UK, seeing the levels of inactivity in spite of the benefits that
February 2014 © Cybertrek 2014
PROFESSOR KEVIN FENTON CAREER HIGHLIGHTS
• Executive positions at the US Centers for Disease Control
• Over 20 years’ experience in public health medicine, infectious
and Prevention and the Health Protection Agency
• Visiting professor of Epidemiology and Public Health
disease epidemiology, HIV prevention and sexual health
• Long-standing research interests in HIV/STI prevention, sexual
at University College London (UCL) in the UK
behaviour, health inequalities, and migration and health
physical activity brings across the life course… The fact that there’s not a single national strategic framework or strategy for tackling inactivity has to be seriously questioned. Is that what we want to achieve as a country? Are we happy with that? If not, what do we want to do about it?” He thinks the time is ripe to act. “The
changes introduced on 1 April 2013 provide an opportunity to do things differently. Turning the tide of physical inactivity has to be a central platform of public health efforts. At Public Health England, we’re committed to working in partnership to do this.”
Turning the inactivity tide Fenton is looking to ukactive to help him; ukactive and 1,000 of its member sites already supported the Get Going with Change4Life campaign in the summer of 2013. Everyone Active alone
Read Health Club Management online at
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