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is IHRSA’s European Strategic Media Partner


www.healthclubmanagement.co.uk


This year’s IHRSA Annual International Convention & Trade Show takes place in San Diego, California, US, on 12–15 March


magazine, and has taught and consulted with organisations such as Microsoſt , Philips, Vanguard, Macy’s, USAID, and the American Heart Association. On Friday 14 March, Gary Vaynerchuk


will present ‘T e T ank You Economy’, sponsored by Matrix Fitness. Already considered a quintessential maven of modern-day marketing, Vaynerchuk is a New York Times and Wall Street Journal best-selling author, as well as a self-trained wine and social media expert. His fi rst business book, Crush It! Why


Now Is the Time to Cash in on Your Passion (October 2009), hit the New York Times, Wall Street Journal and Associated Press best-sellers lists in its fi rst weeks. T e book maps out his road rules for how to ‘crush it’ in today’s business market by following your passion and building your own personal brand. His second New York Times best-


seller, T e T ank You Economy (March 2011), details the eff ect of social media on business and has become required reading for business leaders around the world.


February 2014 © Cybertrek 2014


“In today’s distracted world, people have a nine-second attention span. When you fascinate a customer or an employee, you create exciting moments of connection. Your listener is more likely to remember and value you”


In the spring of 2009, Vaynerchuk and


his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like General Electric and PepsiCo fi nd their social media voices and build their digital brands. On 15 March, Luke Williams will present


‘Disrupt: Sparking Business Transformation with Innovation’, sponsored by MYZONE. Williams is an internationally recognised


authority on innovation leadership. He works with organisations all over the world on challenges ranging from creating new products and services, to transforming organisational processes and behaviours. He is professor of marketing and executive director of the Berkley Center for Innovation & Entrepreneurship at New York University’s Stern School of Business and a Fellow at frog, one of the world’s most infl uential innovation companies.


Williams is a sought-aſt er commentator


on disruptive innovation, entrepreneurship and cultural change. He is invited to speak worldwide, and his views are regularly featured in Bloomberg Businessweek, Fast Company, T e Atlantic and National Public Radio. He is the author of Disrupt: T ink the Unthinkable to Spark Transformation in Your Business (FT Press, 2011).


Trade show Exhibitors continually identify the IHRSA trade show as the ‘must-exhibit’ event of the year, and for delegates it’s a ‘must attend’. Join us as at the San Diego Convention Center (Halls A–F) to celebrate the innovation, technology and entertainment that have become the fi tness industry. Many exhibitors will provide you with


hands-on opportunities to experience their products and services in group classes and


Read Health Club Management online at healthclubmanagement.co.uk/digital 25


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