LET’S MOVE FOR A BETTER WORLD
JOIN US IN A NATIONWIDE CAMPAIGN DEDICATED TO PROMOTING MOVEMENT AND FIGHTING SEDENTARY LIFESTYLES
How does it work?
Thanks to mywellness cloud – the first cloud-based platform in the fitness sector – participants will be able to collect MOVEs – Technogym’s unit to measure movement – and share their training with the community. The total number of MOVEs collected by the members of your club will help your club move up the national rankings.
Technogym launches an innovative social campaign to ‘donate’ physical exercise and promote Wellness in schools
From 10th March to 6th April 2014 in fitness clubs all over the world, it will be possible to train, share your movement and donate it to an important project to promote Wellness and teach healthy lifestyle habits in schools. Thanks to mywellness cloud – the first cloud-based platform in the fitness sector – participants will be able to collect MOVEs – Technogym’s unit to measure movement – and share their training with the community as part of a global digital challenge organised and tracked online via the mywellness cloud platform.
Clubs from all over the world will be able to compete: the most active club in each country – i.e. the one whose members accumulate the highest
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number of MOVEs – will win the opportunity to donate an Easy Line circuit to a local school of their choice*. Technogym will promote the initiative with a web and social campaign and will set up a microsite for consumers to find clubs where they can donate their exercise.
Let’s Move for a Better World represents a great opportunity for clubs to attract new members, thanks both to the initiative’s advertising campaign and visibility as well as the viral effect created by existing members sharing their training sessions. In addition to the benefits in terms of attracting new members, Let’s Move for a Better World will also allow gyms to increase the motivation and loyalty of existing members by
The national winner – the club with the most activity – will be able to nominate a local school to receive a set of equipment, a training session led by a qualified physical coach, and a seminar on the importance of pursuing the Wellness lifestyle.
providing an opportunity to create competitions, challenges, training groups and events within the club.
Let’s Move for a Better World is the result of Technogym’s twenty-year-long commitment to Wellness as an opportunity for building a more sustainable society based on personal health and well-being. Educating younger generations represents a great opportunity for the entire sector to make a significant contribution to this common goal.
Let’s Move for a Better World!
* For further information on the campaign, regulations and to take part, please contact your local Technogym Account Manager, call 0800 316 2496 or visit
www.technogym.com/letsmove
Technogym will promote the initiative with an advertising campaign on the web and social networks, and will set up a dedicated website to guide participants towards clubs where they can donate their training sessions.
The campaign has already been launched internationally with great success at trade fairs in Rimini, Moscow, Chicago and at LIW, Birmingham in the UK. It is a great opportunity to attract new members and encourage your existing customers to participate
all together in an initiative that benefits your community.
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