INTERNATIONAL
Alexandria Sporting Club installs new gym
Alexandria Sporting Club in Alexandria, Egypt, has installed a new membership- based gym, known as the VIEW Gym. The 800sq m gym complements the
broader offering at the club, which was originally built in 1890 and where facilities include three swimming pools, tennis courts, equestrian area, basketball courts, football field, squash courts and one of the oldest golf courses in Egypt. The new gym has been kitted out by
Star Trac and Tuff Stuff. There are also group exercise studios, an indoor cycling studio equipped by Star Trac, and a full spa offering with treatment rooms. Those with annual memberships, as well
as those who pay a daily entrance fee, can play golf. Summer memberships are also available. Access to the new gym incurs additional fees.
The new club is located in Ankara’s shopping mall
MACFit opened its latest club in Ankara, Turkey, on 6 January. The club opened with 3,200 members following a successful presale. The MACFit brand has been built on the
premise of low cost / high value, and the new club – located in Ankamall, the busiest
NEWS MACFit continues Turkish roll-out
shopping mall in Ankara with 20 million visitors a year – fits in with this philosophy. Facilities at the 2,450sq m club include a
full cardio and resistance gym equipped by Life Fitness, a functional training zone, large group exercise studio, indoor cycling studio and locker rooms. However, in spite of these extensive facilities,
membership cost just 41 Turkish lira (£12.50) a month presale, or 60 Turkish lira (£18) a month post-opening. Members can join online. Online booking of inductions is also available using Fisikal software. MACFit also has a partnership with Nike
whereby Nike provides staff uniforms in exchange for adspace within the clubs. MACFit is part of the MARS SPORTIF
Group, which also includes the premium MAC clubs, of which there are three in Istanbul and one in Ankara. Meanwhile, MACFit now has six clubs in
Istanbul, two in Ankara and one in Izmir. Plans are for 14 new MACFit clubs during 2014 – in Istanbul, Ankara, Izmir, Bursa and Adana.
Preparing for Sochi: Squat for a free ride The VIEW Gym is kitted out by Star Trac Vivafit opens its first club
in the Middle East Vivafit opened a brand new club in Abu Dhabi, UAE, on 26 January. The 250sq m club – Vivafit’s first
facility in the Middle East – is owned by franchisee Otima Bannot through her company Green Fitness, and is the first of five clubs planned for Abu Dhabi and Al Ain over the next three years. Targeting women from the higher
sociodemographic groups, membership costs €240 a month, or €1,200 for a year, with a joining fee of €200. As at other Vivafit sites – there are now 60 globally – the philosophy is to motivate women to achieve and maintain a healthy weight through well-balanced exercise and food habits. All sessions consist of 30-minute group classes which can be booked online: Sh´Bam, Body Vive, Body Balance, pilates and HIIT machine-based circuit classes. Every member also receives a personalised nutrition programme. The club is equipped by Miralago from Portugal, with Les Mills group programming.
An initiative launched by the Sochi 2014 Winter Olympic Organising Committee (SOOC) has been offering commuters on the Moscow underground free tickets in exchange for an exercise session. An interactive machine was set up at one of
the city’s metro stations, and handed out a free ride to anyone doing 30 squats in two minutes. SOOC wanted to make Russians more active
ahead of this month’s Winter Olympics. Other projects have included turning the hanging handles on buses into exercise bands, and installing exercise bikes that produce electricity to charge cellphones in town and city centres.
Curves brought together with Jenny Craig Doing 30 squats got you a free ride on the metro
North Castle Partners – a private equity firm focused exclusively on health, wellness and active living companies – has announced that it has entered into a definitive agreement to acquire weight loss brand Jenny Craig from Nestlé. North Castle will combine Jenny Craig
with Curves International, creating a wellness company that offers consumers a full range of diet and fitness tools. North Castle acquired Curves International in August 2012. “The Jenny Craig and Curves brands will
continue to operate independently and provide health, fitness and weight loss solutions to different consumer segments,” says Jon
20 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Canarick, North Castle MD. “We believe the two brands give us a unique opportunity to meet the distinct needs of consumers and provide an unmatched consumer value proposition.” “We were able to draw on substantial
experience from our current and prior investments in the weight loss, nutrition and fitness industries to evaluate the Jenny Craig opportunity and develop an investment plan that will revitalise the company,” adds says Chip Baird, North Castle’s founder and managing partner. The terms of the investment, which was agreed in November, were not disclosed.
February 2014 © Cybertrek 2014
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