IHRSA EUROPE UPDATE
IHRSA 2014 N
ext month, industry professionals from around the world will convene in sunny San Diego, California, US,
for IHRSA 2014 – IHRSA’s 33rd Annual International Convention & Trade Show. “I’m thrilled with the schedule and
line-up of presenters and events for IHRSA 2014, especially the thought leaders who will headline each day of the four-day convention,” says Joe Moore, IHRSA president and CEO. Te general sessions, concurrent
education sessions, exercise programming and the trade show will all take place at the San Diego Convention Center, with some educational programming held at the San Diego Marriott Marquis & Marina, IHRSA’s headquarters hotel. Many IHRSA 2014 sessions, including
the general sessions, will be translated into Russian, Spanish, Chinese and/or Japanese.
IHRSA Store specials
Visit the IHRSA Store in the San Diego Convention Center, Hall D Lobby, to take advantage of these on-site show-only offers: • 50 per cent off the list price of all DVDs. Topics includes sales, service, retention, programming, social media, marketing, and dozens more.
• Purchase Te IHRSA European Health Club Report (print edition) for only US$200 (a US$69 saving). Tis comprehensive examination of market conditions in Europe was published in October 2013 and is sponsored by FIBO, Les Mills, miha bodytec and OJMAR.
• Special offer on IHRSA 2014 education session recordings (MP3). Purchase individual sessions for US$20 or the full set for US$399. Sessions will be sent via email around four weeks aſter the event.
NEWS
Kristen Walsh looks forward to next month’s 33rd IHRSA Annual International Convention & Trade Show, which takes place in San Diego on 12–15 March
To access the full list of translated sessions, visit
www.ihrsa.org/convention-schedule
General sessions On Wednesday 12 March, Sally Hogshead will present ‘How to Fascinate: From First Impressions to Lasting Value’, sponsored by SPRI. Hogshead is a Hall of Fame speaker, international author and a world-leading expert on fascination. In today’s distracted world, people have a
nine-second attention span. With only nine seconds to communicate value, we must use our advantages to immediately break through. Hogshead will teach delegates how to break through the distraction and competition by creating moments of intense focus. When you fascinate a customer or an employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.
On Tursday 13 March, Dan Heath will
present ‘Decisive: How to Make Better Choices in Life and Work’, sponsored by Technogym. Heath is a senior Fellow at Duke University’s CASE center, which supports entrepreneurs who are fighting for social good. Alongside his brother Chip, he is the co-author of Switch: How to Change Tings When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. Te Heath brothers previously co-wrote
the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the Businessweek bestseller list, and has been translated into 29 languages. Te latest Heath brothers’ book is
Decisive: How to Make Better Decisions in Life and Work, released in March 2013. Dan Heath is a columnist for Fast Company
Mingle in the International Club lounge (top). Speakers (l-r) include ‘fascination expert’ Sally Hogshead, author Dan Heath, marketeer Gary Vaynerchuk and business expert Luke Williams
24 Read Health Club Management online at
healthclubmanagement.co.uk/digital February 2014 © Cybertrek 2014
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